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Singapore Girl to get a makeover

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bambbbam2

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Joined
Feb 13, 2005
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From:
'Singapore Girl' faces makeover - Travel - smh.com.au

"She is Asian, wears a figure-hugging uniform, smiles gently, and looks nowhere near her 35 years. Now the Singapore Girl, an airline industry icon, may be about to get a more contemporary look.

In one of the world's longest running advertising campaigns, Singapore Airlines' flight attendants have become instantly recognizable corporate symbols and are the focus of the Southeast Asian carrier's advertising.
But the advertising firm that created the campaign and the slogan "Singapore Girl - You're a great way to fly", now faces the risk of losing the lucrative deal.

This month, Singapore Air invited rivals of Batey Ads, which has held the contract since the airline was formed in 1972, to also submit bids and the outcome could change the Singapore Girl.

Despite her success, critics complain the Singapore Girl concept is sexist, outmoded and largely intended to serve male passengers' fantasies of desirable, subservient Oriental women.

The Straits Times once quoted a Qantas Airways chairman referring to the campaign as "massage parlor in the sky ads".
 

pacblue

Intern
Joined
Dec 2, 2005
Messages
61
They could instead push their superior standard of cabin service ..

But what's wrong with promoting the fact that the FA's are good sorts ?

I've seen women eyeing off male FA's (the one's who look straight anyway !!)

God, when is the world going to dump bull***t political correctness ?.
 

Soundguy

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Jun 15, 2006
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Sour grapes from Qantas..... who are stuck with a batallion of Julia Gillard look-alikes. :cool:

If no weapons are allowed on the plane how do those battleaxes sneak in? :p
 

Evan

Established Member
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Dec 26, 2006
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3,168
I like the uniform :)
I would hardly say its sexist but then again i am a male so my view is somewhat different than others.

As an airline it would have to be nice to have something so unique and easy to recognise.

E
 

codash1099

AFF Supporter
Joined
Aug 2, 2006
Messages
2,618
serfty said:
From the article in the OP ...

Speaking as a confirmed MCP (Male Chauvinist Pig) I see nothing wrong with that. Time was, in the days before PC, when appearance and physical attributes were an essential. Reg Ansett would be turning over in his grave.
 

NYCguy

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Apr 15, 2006
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1,120
Soundguy said:
Sour grapes from Qantas..... who are stuck with a batallion of Julia Gillard look-alikes. :cool:

If no weapons are allowed on the plane how do those battleaxes sneak in? :p
Still somewhat better than the Madeleine Albright look-alikes ;) on UA's long-haul sectors.
 
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kpc

AFF Supporter
Joined
Mar 11, 2003
Messages
6,049
bambbbam2 said:
Despite her success, critics complain the Singapore Girl concept is sexist, outmoded and largely intended to serve male passengers' fantasies of desirable, subservient Oriental women.
That's why I like flying SQ!!:mrgreen: :mrgreen: or you could fly UA and be served (?:eek:) by FAs that are nearly old enough to be your grandmother:shock: :shock:

I'm now ducking for cover....please address all complaints to the moderators;)
 

Soundguy

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Jun 15, 2006
Messages
323
Nice look.... but I like the crisp simplicity and trim fit of the Air Asia and Jet Blue uniforms.;)
 
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