Singapore Girl to get a makeover

Discussion in 'Travel News' started by bambbbam2, Jan 25, 2007.

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  1. bambbbam2

    bambbbam2 Active Member

    Feb 13, 2005
    857
    1
    Perth, WA
    From:
    'Singapore Girl' faces makeover - Travel - smh.com.au

    "She is Asian, wears a figure-hugging uniform, smiles gently, and looks nowhere near her 35 years. Now the Singapore Girl, an airline industry icon, may be about to get a more contemporary look.

    In one of the world's longest running advertising campaigns, Singapore Airlines' flight attendants have become instantly recognizable corporate symbols and are the focus of the Southeast Asian carrier's advertising.
    But the advertising firm that created the campaign and the slogan "Singapore Girl - You're a great way to fly", now faces the risk of losing the lucrative deal.

    This month, Singapore Air invited rivals of Batey Ads, which has held the contract since the airline was formed in 1972, to also submit bids and the outcome could change the Singapore Girl.

    Despite her success, critics complain the Singapore Girl concept is sexist, outmoded and largely intended to serve male passengers' fantasies of desirable, subservient Oriental women.

    The Straits Times once quoted a Qantas Airways chairman referring to the campaign as "massage parlor in the sky ads".
     

  2. pacblue

    pacblue Intern

    Dec 2, 2005
    61
    0
    Australia
    They could instead push their superior standard of cabin service ..

    But what's wrong with promoting the fact that the FA's are good sorts ?

    I've seen women eyeing off male FA's (the one's who look straight anyway !!)

    God, when is the world going to dump bull***t political correctness ?.
     
  3. Soundguy

    Soundguy Member

    Jun 15, 2006
    323
    3
    Rudd's Banana Republic
    Sour grapes from Qantas..... who are stuck with a batallion of Julia Gillard look-alikes. :cool:

    If no weapons are allowed on the plane how do those battleaxes sneak in? :p
     
  4. Evan

    Evan Established Member

    Dec 26, 2006
    3,168
    0
    SIN / MEL
    I like the uniform :)
    I would hardly say its sexist but then again i am a male so my view is somewhat different than others.

    As an airline it would have to be nice to have something so unique and easy to recognise.

    E
     
  5. serfty

    Moderator

    Nov 16, 2004
    39,257
    7,780
    MEL
    Flight Map:
    View my flight map
    From the article in the OP ...
    [​IMG]
     
  6. codash1099

    codash1099 Established Member

    Aug 2, 2006
    2,571
    1,030
    PER

    Speaking as a confirmed MCP (Male Chauvinist Pig) I see nothing wrong with that. Time was, in the days before PC, when appearance and physical attributes were an essential. Reg Ansett would be turning over in his grave.
     
  7. #7 NYCguy, Jan 25, 2007
    Last edited: Jan 25, 2007
    Still somewhat better than the Madeleine Albright look-alikes ;) on UA's long-haul sectors.
     
  8. kpc

    kpc Senior Member

    Mar 11, 2003
    5,784
    2,220
    Sydney
    That's why I like flying SQ!!:mrgreen: :mrgreen: or you could fly UA and be served (?:eek:) by FAs that are nearly old enough to be your grandmother:shock: :shock:

    I'm now ducking for cover....please address all complaints to the moderators;)
     
  9. Soundguy

    Soundguy Member

    Jun 15, 2006
    323
    3
    Rudd's Banana Republic
    Nice look.... but I like the crisp simplicity and trim fit of the Air Asia and Jet Blue uniforms.;)
     
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