Heres a reply to my complaint: Note the quip about customer experience! What about Silver members? Is making them wait longer enhancing the experience? I think not. And don't you have to fly pretty regular to get Silver????? Really annoyed with this, that was one benefit I used ALL the time, and I've never lined up enough to wait anyway. This is an absolute joke!! Why not open up more priority lanes if they are so popular? Why not claim the MOST priority check in lanes of ANY airline. Marketing morons if you ask me.
BTW it is clearly a Silver benefit with Qantas!
Reply to complaint below:
Dear Mr xx_xx_xx
Firstly, thank you for your feedback. I do appreciate the time taken to advise us of your recent experience with
Virgin Australia.
Mr xx_xx_xx,
we have identified that the high demand and long queue wait times were having an impact on the guest experience at our airports and therefore we have changed the eligibility criteria for the Priority Check-In queue accordingly.
Your disappointment towards the change of policy surrounding
Virgin Australia’s priority check in process is certainly regretful, and I would like to apologise for any inconvenience this change may cause.
Please rest assured your feedback has been lodged as a formal complaint for internal review by our Management Team, as
Virgin Australia policies and procedures are heavily influenced by feedback received from our valuable guests.
Once again, I would like to thank you for taking the time to make us aware of your concerns and trust we will have the opportunity of welcoming you back on board one of our services in the near future.