The prevaling opinion these days both in customer land and in most corporates is that you have to do both, make money but also behave as a responsible corporate citizen. The jury is out on whether the attention on corporate citizenship increases or detracts from profits but generally the view is that done well it can increase and it certainly can lead to increased engagement from staff and customers.
Some would describe it that way yes, others would just describe this as not wanting dickheads in their lounge.
But they let politicians in and sports commentators. Media.
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The term 'virtue signalling' has become like 'first world problem'. A phrase you use when you want to put someone down, but are too lazy to rebut their claims.
It's use needs to be quarantined!
Interesting how you've taken the very essence of what "virtue signalling" is i.e. the lazy fact-free thinking of people who try to put someone down (and appear morally superior in the process), and somehow convoluted that to suggest the lazy, fact-free part is actually a fault of those who call out the actual virtue signallers themselves. IMO such a convolution isn't a fair interpretation at all.
I think you overlook the ability of the "average punter" to understand the nuances of virtue signalling and recognise it without needing to have every instance of it explained or demonstrated to them in detail ad nauseam.
Like it or not, "virtue signalling" is a great descriptor which has, through necessity, become part of the moden lexicon. Most people can recognise a virtue signaller in an instant - picture someone (usually, but not exclusively, from the political left) shouting down (abusing?) anyone who doesn't share their views and calling them either islamophobic, racist, homophobic, or abusers of women (or maybe all of the above at the same time) just because they don't share their views. Worse still, virtue signallers not only don't bother with reasoned facts themselves; they also wilfully dismiss the reasoned facts of others and their right to hold different opinions.
If pointing out the shortcomings of virtue signallers is a put down, then it's an unavoidable consequence of the behaviour. One thing is sure, the term 'virtue signalling" is here to stay simply because there is an increasing need for it!
Good - the germ deserves it!
It can also mean publicising words and taking actions - actions that really do little overall.
Or are contrary to the words.
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