From a personal stand point I see this move as short sighted. There are many members here with Qantas status who are far more active here than on other forms of social media, and not taking AFF as seriously as those other, largely international forms of social media, despite this being an Australian website with many Australian members just seems like a silly move.
Not every member here uses all the features provided, but I've done a quick count and found at least 20 members with AFF Verified Airline Status of Platinum One... that's 72,000 SC per year, and while they might have their own team, they do post here regularly and have come here to find answers. There's probably far more Platinum members, rough low guess of ~100 would give another 120,000 SC per year. That's a small customer base earning a lot of status that is now going to be overlooked. I'd imagine there's even some Chairmans Lounge members on the board, I remember two in the past had a very public profile at one stage.
And I note those numbers are only AFF members displaying their status publicly, there's probably double the number of Platinum One's and perhaps 500 Platinum members, about the same number of Gold members and perhaps the same number of Silver... that's what, 1,169,000 SC per year posting to this website? Rough estimate. I'd ignore us too.
The previous team that handled AFF seemed to have no troubles giving us a little attention every now and then, and I would think the QF image did well out of it. Shame to throw that all away.