Melburnian1
Veteran Member
- Joined
- Jun 7, 2013
- Posts
- 25,484
QF's preliminary capacity statistics for August 2013 must be a disappointment to long suffering shareholders hoping for an eventual interim or final dividend plus a rise in the share price:
http://www.asx.com.au/asxpdf/20131002/pdf/42jrv78m2y7mfp.pdf
Since 'one swallow does not a summer make', it is important to consider the trend for 2013-14 thus far which would struggle to be described as positive.
Although we have to wait until QF issues its interim (i.e. half yearly) results in a few months, the comments about 'lower yields' presumably mean that QF's load factors on its Asian flights are below management's expectations.
This is unsurprising, because QF is competing against airlines that offer much greater flight frequencies and far better service. MH and SQ are two airlines that have not been shy about increasing the number of daily flights, with CX set to do so next year, although in SQ's case it has sometimes been achieved by substituting smaller aircraft for an existing flight number while simultaneously introducing a new flight. This must be attractive to the business market as it means a greater choice of departure or arrival times, especially if a meeting runs overtime or conversely is cancelled.
QF is also suggesting that it has had to take a haircut on average fares charged on the new MEL or SYD to DXB and LHR route (presumably particularly LHR, since that is the destination subject to most competition). QF1, 2, 9 and 10 might be quite full on many days, but if QF is having to lower its fares by five or 10 per cent (or even more) to get passengers to choose it, that is hardly a good sign for route profitability given QF's high costs per available seat kilometre.
QF makes an unexpected comment about poor demand from domestic leisure travellers. This is hardly QF's major market, but like all airlines it needs to fill up the 'back of the bus' as best it can, as flying empty seats around is expensive.
QF did not comment about its Australia - USA routes so I assume that they are still doing quite well.
It is a bit early to conclude that QF's meagre A$6 million profit in 2012-13 will decline into a bad loss for the first half of 2013-14, but the portents are not good.
I previously suggested that QF's DXB-LHR rerouting would be a failure because many of us prefer to travel via southeast or north Asian ports on the way to Europe. Time will tell, although many factors influence it such as the level of competition, the state of the Australian and foreign economies, the relative product offerings of each airline, departure and arrival times and flight frequencies, perceived or actual safety records and the perceived attractiveness of potential stopover cities.
http://www.asx.com.au/asxpdf/20131002/pdf/42jrv78m2y7mfp.pdf
Since 'one swallow does not a summer make', it is important to consider the trend for 2013-14 thus far which would struggle to be described as positive.
Although we have to wait until QF issues its interim (i.e. half yearly) results in a few months, the comments about 'lower yields' presumably mean that QF's load factors on its Asian flights are below management's expectations.
This is unsurprising, because QF is competing against airlines that offer much greater flight frequencies and far better service. MH and SQ are two airlines that have not been shy about increasing the number of daily flights, with CX set to do so next year, although in SQ's case it has sometimes been achieved by substituting smaller aircraft for an existing flight number while simultaneously introducing a new flight. This must be attractive to the business market as it means a greater choice of departure or arrival times, especially if a meeting runs overtime or conversely is cancelled.
QF is also suggesting that it has had to take a haircut on average fares charged on the new MEL or SYD to DXB and LHR route (presumably particularly LHR, since that is the destination subject to most competition). QF1, 2, 9 and 10 might be quite full on many days, but if QF is having to lower its fares by five or 10 per cent (or even more) to get passengers to choose it, that is hardly a good sign for route profitability given QF's high costs per available seat kilometre.
QF makes an unexpected comment about poor demand from domestic leisure travellers. This is hardly QF's major market, but like all airlines it needs to fill up the 'back of the bus' as best it can, as flying empty seats around is expensive.
QF did not comment about its Australia - USA routes so I assume that they are still doing quite well.
It is a bit early to conclude that QF's meagre A$6 million profit in 2012-13 will decline into a bad loss for the first half of 2013-14, but the portents are not good.
I previously suggested that QF's DXB-LHR rerouting would be a failure because many of us prefer to travel via southeast or north Asian ports on the way to Europe. Time will tell, although many factors influence it such as the level of competition, the state of the Australian and foreign economies, the relative product offerings of each airline, departure and arrival times and flight frequencies, perceived or actual safety records and the perceived attractiveness of potential stopover cities.