QF "trust us" letter

[Tropic]

There are thousands of such posts across all threads going back years with similar dire predictions

Oh well, one more wont hurt surely...

 

[SYD]

"Trust Us" sounds like a desperate plea for a major business...

That phrase doesn’t appear in the email (not letter) despite the “ “.

 

[marki]

I'm sure QF will start the "Lounge From Home" initiative soon, as the recent success of Work From Home due to COVID. Ie. You can lounge at your home as long as you like, before going to the airport.

Brilliant idea. They could charge us for it

 

[MooTime]

I repeatedly read these types of posts on AFF over and over yet their planes are taking off every hour of every day virtually full.

There are thousands of such posts across all threads going back years with similar dire predictions

but haven't QF actually lost ground.....I mean VA talking circa 36% share (above their 33% target) plus Rex have a ~5% so shirley QF have dropped their share of total pax?? It's one thing improved take off & arrival times, but I dare say they have lost a very marginal amount of pax in recent times.

QF will always be the dominant carrier here.
Just these half baked poor semi excuses emails are not doing them any good IMO.

 

[p--and--t]

but haven't QF actually lost ground.....I mean VA talking circa 36% share (above their 33% target) plus Rex have a ~5% so shirley QF have dropped their share of total pax?? It's one thing improved take off & arrival times, but I dare say they have lost a very marginal amount of pax in recent times.

QF will always be the dominant carrier here.

Does market share matter if they are charging more than everyone else and filling their planes every day - ROI - its a company with shareholders looking at profits.

 

[SeatBackForward]

That phrase doesn’t appear in the email (not letter) despite the “ “.

That's because they have a marketing team.

 

[BAM1748]

but haven't QF actually lost ground.....I mean VA talking circa 36% share (above their 33% target) plus Rex have a ~5% so shirley QF have dropped their share of total pax?? It's one thing improved take off & arrival times, but I dare say they have lost a very marginal amount of pax in recent times.

QF will always be the dominant carrier here.
Just these half baked poor semi excuses emails are not doing them any good IMO.

QF historically aim for 65% market share on each route. They aren’t that far off and with fewer seats and higher fares will be taking it in.

 

[marki]

but haven't QF actually lost ground.....I mean VA talking circa 36% share (above their 33% target) plus Rex have a ~5% so shirley QF have dropped their share of total pax?? It's one thing improved take off & arrival times, but I dare say they have lost a very marginal amount of pax in recent times.

QF will always be the dominant carrier here.
Just these half baked poor semi excuses emails are not doing them any good IMO.

Ha ha agreed half baked poor semi excuses love it

 

[BAM1748]

That's because they have a marketing team.

And what ever you think of AJ he is no Frank Lorenzo for those who remember the fiasco that was Texas Air.

 

[marki]

Does market share matter if they are charging more than everyone else and filling their planes every day - ROI - it’s a company with shareholders looking at profits.

cough reality hits again

 

[Willie]

Honestly... this is rubbish.
Change airlines... challenging I know... but worth it in the long run... and very worth it!
Ooh roo

Willie

 

[justinbrett]

but haven't QF actually lost ground.....I mean VA talking circa 36% share (above their 33% target)

Share of what though? Discounted domestic flights?

Fare differences alone between the two airlines will more than make up for a few percentages of domestic market share.

Edit - where's your source for this?

The last I have is this graph which was from April. Trajectory was down for VA, QF was up.

 

[drron]

Share of what though? Discounted domestic flights?

Fare differences alone between the two airlines will more than make up for a few percentages of domestic market share.

Edit - where's your source for this?

The last I have is this graph which was from April. Trajectory was down for VA, QF was up.

Depends what you take as your start point. If you take it from January 2019 it is virtually the same in March 2022 which really is an extraordinary achievement for VA with what they have gone through. But if you take it from July 2020 QF have gone from 80% to 65% until the end of your graph but VA from 20% to 30%.
Your improvement for QF is just 2 quarters.

 

[justinbrett]

Depends what you take as your start point. If you take it from January 2019 it is virtually the same in March 2022 which really is an extraordinary achievement for VA with what they have gone through. But if you take it from July 2020 QF have gone from 80% to 65% until the end of your graph but VA from 20% to 30%.
Your improvement for QF is just 2 quarters.

It's not my graph, I googled it.

And it also depends if you count pre-covid Tiger as part of VA - which it was. So the VA group are actually lower now than pre covid.

Also need to consider the 2020/2021 pie was very small, so shares of a small pie aren't all that meaningful (especially the period where VA went into administration). Comparing 2019 with 2022 is more useful.

I'm not making a conclusion or a statement - I'm asking for a source for the 36% stat used upthread.

 

[marki]

Honestly... this is rubbish.
Change airlines... challenging I know... but worth it in the long run... and very worth it!
Ooh roo

Willie

I am deciding but Finnair looks better

 

[RooFlyer]

I'm asking for a source for the 36% stat used upthread.

Perhaps you'd like to give a source for your Googled graph before asking others for their source?

 

[drron]

Well you posted it and on AFF it means it is yours. So I took to google as well and first up was your graph extended to October of 22 and it is slightly different with no discernible differences between QF and VA as to market share.
As I said remarkable from the airline that went through bankruptcy.

PS the graph is from ACCC.

 

[RooFlyer]

Well you posted it and on AFF it means it is yours. So I took to google as well and first up was your graph extended to October of 22 and it is slightly different with no discernible differences between QF and VA as to market share.

Oh, no - not data cherry picking?

 

[Tropic]

Oh well, one more wont hurt surely...

Yep, QF a business not a charity so its all about ROI... but geeze those golden LTG handcuffs serve QF well... hard to worry about how QF treating you as a customer when being wracked by a Gollum-like obsession about getting that next precious SC to edge you ever so slightly closer to that golden Shangri-la in the distance.. and having been LTG a while not sure it was worth the walk... YMMV.

 

[justinbrett]

Well you posted it and on AFF it means it is yours. So I took to google as well and first up was your graph extended to October of 22 and it is slightly different with no discernible differences between QF and VA as to market share.
As I said remarkable from the airline that went through bankruptcy.
View attachment 315660
PS the graph is from ACCC.

And I note the VA line isn't at 36%, which was the source I was asking for originally.

Oh, no - not data cherry picking?

Do you want to contribute anything useful or just want to pick a fight?

There was no official data in this thread on this topic, I googled and posted what I found. @drron found a more up to date version than I found which is great. My source was Australia's domestic market nearing full recovery but short term problems blunt capacity