QF SYD/AKL or CHC 2-for-1 Offer Departures (Now closed)

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Found it on the QF Industry Sales news page.

23 July 2005 - Qantas Sydney to New Zealand 2-for-1 Offer

Qantas released a 2-for-1 airfare offer for travel from SYD to AKL/CHC over the weekend. This was for sale 23Jul & 24Jul for departures 23Jul to 22Sep and 08Oct to 30Nov.

What intrigues me is why announce it on the first day of a two day sale??
 
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