Qantas unveils the biggest changes to status in program history

[mviy]

The intention with the lifetime status is to reward you for a lifetime of loyalty with a lower status than the highest you’ve held for life so that if you stop flying for a while you don’t start back at Bronze and have reasons to preference QF over other airlines. Hopefully (from the airline’s point of view) you’ll miss the perks of the higher status and keep striving for it.

This breaks down with LTG being good enough for most. LTP is deliberately set to be pretty much unattainable except for very few as they would have to offer extraordinary benefits to encourage to keep on booking revenue flights rather than on points or on partner airlines if you had LTP.

 

[arrow]

But in what way are you arguing they are being explicitly misleading/deceptive?

I don’t think they are. They are quite clear that you need 75,000 SCs as the threshold and you get WP benefits for life with some additional extras (which they are entitled to provide e.g. the VIP service team, upgrade priority etc.)

The issue around misleading / deceptive conduct would be if they marketed it as Lifetime WP and offered fewer benefits than WP

 

[QFFHntrGthr]

People are doing a linear extraplotion of the number of years of a particular status tier to earn lifetime status for that tier and concluding the LTP status years earn is more equivalent to the same number of years of P1.
Qantas has deliberately made it harder to reach LTP for its own reasons and within its rights to do so. The benefits of LTP does not equate to P1 benefits except I understand access to the VIP team, incidentally so do CL members who have default WP status. The years earn might be more of a P1 earn to reach LTP, but it's certainly not offering LTP1 benefits. LTP might be harder to achieve for most but it is still achievable and the final benefits are WP for life unless there are some fine print hidden benefits that I'm unaware of (which from a marketing stand would not make much sense).

LTG status is so easy to reach I keep reading people who seem to detest Qantas work to reach it and then declare they are now rid of the airline and will fly others. Qantas would certainly want to keep those aiming for LTP to keep them flying Qantas for longer and by the time they reach it and declare they too are rid of Qantas, their residual flying years are shorter than the ones they've already done on Qantas.
I mainly fly Qantas not because I'm a fanboy but because it's an Australian company and the taxes and most of the profits stay here.

 

[clifford]

I mainly fly Qantas not because I'm a fanboy but because it's an Australian company and the taxes and most of the profits stay here.

That's an interesting point of view.

I wonder how many others fly Qantas for similar reasons?

 

[Warragul]

LTG status is so easy to reach

For some maybe