Qantas unveils the biggest changes to status in program history

[mviy]

The intention with the lifetime status is to reward you for a lifetime of loyalty with a lower status than the highest you’ve held for life so that if you stop flying for a while you don’t start back at Bronze and have reasons to preference QF over other airlines. Hopefully (from the airline’s point of view) you’ll miss the perks of the higher status and keep striving for it.

This breaks down with LTG being good enough for most. LTP is deliberately set to be pretty much unattainable except for very few as they would have to offer extraordinary benefits to encourage to keep on booking revenue flights rather than on points or on partner airlines if you had LTP.

 

[arrow]

But in what way are you arguing they are being explicitly misleading/deceptive?

I don’t think they are. They are quite clear that you need 75,000 SCs as the threshold and you get WP benefits for life with some additional extras (which they are entitled to provide e.g. the VIP service team, upgrade priority etc.)

The issue around misleading / deceptive conduct would be if they marketed it as Lifetime WP and offered fewer benefits than WP