Qantas to unveil new logo, kangaroo and all

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newflyer

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Will be interesting to see if they extend the logo revision to the rest of their corporate identity/marketing communication products (the website in particular, but also BPs, signage, etc.), and when and how quickly this will happen.

I was talking to a colleague last week about when Telecom changed to Telstra, and how long it took to change everything over to the new visual identity (and how much of a logistical nightmare the process must've been).

Having said that, I still saw a 'Telecom' van (complete with the old school orange logo) in far west NSW late last year!
 

sully

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Big bloody deal. Wonder what it cost them at the expense of improving customer service, maintenance etc etc. Didn't think it was broke..........
 

pauly7

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Looks cool... bit faster more modern roo!

Can't wait to see the official announcement with the new economy class etc tomorrow!

(Although I flew in a 737-400 today and I swear it looked brand new! I'm sure it had new seats, was sparkling...?)
 

sully

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pauly7 said:
Looks cool... bit faster more modern roo!

Can't wait to see the official announcement with the new economy class etc tomorrow!

Perhaps it should have been painted all red so it would go faster like a Ferrari.

Re the Y+ that is good news as there could be more of a chance of getting that on some of our long haul flights here at work.
 

Brettmcg

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mileagemax said:
Although most Aussies love the roo, I must say that most people I speak to from other countries think it looks like a rat :(

That "rat" you speak of must have bloody long legs and a pretty fair tail. However, that's beside the point - looks like all they've done is put the poor roo on a diet (or they gave him the option of Economy fish or chicken ;)).
 

Kalan

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Good to see it is only bringing it up to date and not doing an entire rehaul. As above, why change something that works?
 

Febs

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Kalan said:
Good to see it is only bringing it up to date and not doing an entire rehaul. As above, why change something that works?

That's what I'm wondering. I'd also add "why such a minor change?"

Personally, I think it now looks less like a kangaroo than it did before. At first glance, I'm sure most people probably wouldn't even notice it's changed.

Surely they could've kept the "spirit" of the old logo, but changed it a bit more than that? Seems like a pointless waste of money to me.

"Meh"....

Cheers,
- Febs.

PS: Never thought I'd say it...but I think the Channel 9 logo change was more effective than this one!
 

simongr

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Perhaps it's part of the fight against obesity? A trimmed down rat?

I am just amazed that the discussion here is about them announcing the new logo and not the fact that we are finally going to see what the new hard product is going to be like!!!!!
 

Febs

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simongr said:
Perhaps it's part of the fight against obesity? A trimmed down rat?

I am just amazed that the discussion here is about them announcing the new logo and not the fact that we are finally going to see what the new hard product is going to be like!!!!!

Priorities mate, priorities!

Heh, kidding. Plenty of other threads for that discussion though. Going to be an interesting day tomorrow.

Cheers,
- Febs.
 

wallacej

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I don't like it!

All the other logos over the years have had style that I am sure suited the time. This is just awful. The existing one I think is far superior.

BTW - Who knows how to put one of those vote/poll things together.
1. Like it the way it is
2. Like it the way it will be
3. Would like it changed, but to something else


As said, it aint broke. It isn't like they needed an image change, this happens with their new aircraft. But maybe with the new 787 and the new Airbus planes they figured now is as good a time as anyto change the logo...but I still don't like it.;)
 

jakeseven7

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Sorry I disagree I think it looks great - more energetic and fluid, less stately.

And yes I'm HANGING out for the reveal of the new economy plus etc :p

Exciting times for QF and FF's!
 

serfty

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Kalan said:
Good to see it is only bringing it up to date and not doing an entire rehaul. As above, why change something that works?
As posted in a related thread, the composite materials used in A380/787 contruction make painting difficult; it seems the tail fin must be made with the logo already in place.

It seems to me this 'nip & tuck' keeps more of the Roo on the tail, and creates a 'base' for the roo to 'stand' on should the fuselage scheme alter.
 

d15.in.oz

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OKAY, on the ground at SYD (from a JQ, T2 arrival perspective)...
 

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d15.in.oz

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simongr said:
Great pic - really shows the comparison between the two logos.
Not one of mine :( ...see the way the sun/Photoshop hits the "S" just above 'Qantas'...subtle, yet reassuringly articulate! ;)
 
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$CJ

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That font is awful.

IMHO The current (well, obsolete now) 1984 branding is (was?) still quite modern.
 
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