Qantas Project Sunrise goes ahead, 12 new A350-1000s ordered

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I was expecting a QF source for some reason (“… Qantas just announced their first route for ultra-long-haul 'Project Sunrise' …”). I just checked the QF home page but nothing there about this.
It is expected immanently. But widely expected to be SYD-JFK.

So someone’s jumped the gun on the reporting embargo and won’t be getting an advanced presser again?
 
Yep these things often get sent to outlets the day before with an embargo until the next morning. Qantas will want it to lead the headlines across all media in the morning, so this would probably be their media strategy to get blanket coverage starting first thing tomorrow morning.

Whispers of it being JFK have been doing the rounds for a few weeks now, so unsurprising.
 
Also noting that many media are in Toulouse at the moment, touring the Airbus facilities and listening to Airbus/QF, including Vanessa Hudson. So we'll get a confirmation soon.
 

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