- Nov 28, 2006
YES!jakeseven7 said:…DJ is rather stretched/exposed at the moment and could be showing Tiger their soft belly when they launch... DJ are rolling out tvs, buying little jets and trying to expand internationally whilst raising their prices and perception of…The report suggests they are trying to be too many things to too many people and not being singleminded about what they stand for...
NO!jakeseven7 said:It really depends I guess how deep Toll's pockets … maybe they will go crawling back to Richard Branson for help?
Not crawling, rather the opposite, I predict an ultimatum being delivered to Sir Richard.
(Not to belittle his extreme business acumen. just describing the delivery method.)
DJ is a business which is attempting to deliver a mass market message, while being constrained by a niche branded voice. (Ask the huge corporates in the finance and communications industries - if they will allow their Virgin businesses to become anything more than extremely successful niche segment players in Australia!)
I figure, particularly given the current environment, TOLL will become aggressive with its newly acquired airline business or sell it to someone else! (I assume DJ’s management agrees, given their recent attempts at various PR & marketing pushes.)