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Qantas cuts corporate sponsorships

Hvr

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I think it's only the beginning of corporate sponsorships either ceasing or being scaled way back for many years.
 

muppet

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Agreed. There’s no point marketing a product that most of the country is banned from using in any meaningful way.
 

Hvr

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With no Rugby sponsorship there's no reason to stay in Sydney.

Maybe they really are going to move to another city? :p:cool:
 

dajop

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Let's not forget that Qantas have an incredibly powerful brand marketing engine. They get a lot of free publicity in the media without having spend the big $$$ on sponsorships. I'm betting their "Great Southern Land" scenic flight, will buy them a huge amount of media coverage, as have various other publicity stunts (such as ULH "test" flights) over the years that have kept the brand prominent.
 
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Mattg

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Remember when Ansett invested huge amounts of money into sponsorship of the 2000 Sydney Olympics? That worked out well for them... ;)
 

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