Qantas cuts corporate sponsorships

[Danger]

This is concerning.

Qantas pulls out of Rugby Australia, Wallabies sponsorship deal

Qantas will end its 30-year sponsorship of the Wallabies and cease financial support for the Socceroos and Australian cricket teams in a desperate bid to save money.

www.smh.com.au

 

[UP4014]

I don't blame them, a terrible look to be sponsoring sport when sacking your own staff.

 

[Hvr]

I think it's only the beginning of corporate sponsorships either ceasing or being scaled way back for many years.

 

[blackcat20]

Its the quickest way to save some $$

 

[muppet]

Agreed. There’s no point marketing a product that most of the country is banned from using in any meaningful way.

 

[Hvr]

With no Rugby sponsorship there's no reason to stay in Sydney.

Maybe they really are going to move to another city?

 

[AIRwin]

Maybe they really are going to move to another city?

Downsize to the JQ office in MEL...

 

[dajop]

Let's not forget that Qantas have an incredibly powerful brand marketing engine. They get a lot of free publicity in the media without having spend the big $$$ on sponsorships. I'm betting their "Great Southern Land" scenic flight, will buy them a huge amount of media coverage, as have various other publicity stunts (such as ULH "test" flights) over the years that have kept the brand prominent.

 

[flydoc]

Not in the same league as the Wallabies, Socceroos and Aussie cricketers, but add the Darwin Turf Club to the list of those who have lost Qantas sponsorship

 

[Mattg]

Remember when Ansett invested huge amounts of money into sponsorship of the 2000 Sydney Olympics? That worked out well for them...