Melburnian1
Veteran Member
- Joined
- Jun 7, 2013
- Posts
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While it might pay to be a bit sceptical of many conclusions Ipsos reaches, as it is far from the most established or best market research company operating in Australia, it publishes a list of the 'top 10 influential brands for Australia' each year.
The 2016 edition does not feature any airlines - local or international - which may come as a surprise to those who love Qantas. Mind you, while Qantas may have an approxinmate 65 per cent domestic airline market share, its penetration into the international travel market, even with Jetstar and Emirates added, is much lower: a majority of us plus foreigners visiting do not travel on these three airlines internationally ex or to Australia.
Google, Microsoft and Apple head the list.
Woolworths and Aldi are to my mind surprise omissions, especially since despite Woolworths receiving stacks of negative media publicity it remains Australia's leading supermarket by market share.
Australia Post comes in at number 10, again perhaps surprising although it and subsidiaries such as StarTrack have a growing role in deliveries of online-ordered packages, albeit not without competition from Toll, FedEx and UPS plus a number of others.
Visa comes in as number 10.
The Federal Government is absent which seems odd although perhaps it is not considered a 'brand' as such. I do not know the methodology of this survey.
The 2016 edition does not feature any airlines - local or international - which may come as a surprise to those who love Qantas. Mind you, while Qantas may have an approxinmate 65 per cent domestic airline market share, its penetration into the international travel market, even with Jetstar and Emirates added, is much lower: a majority of us plus foreigners visiting do not travel on these three airlines internationally ex or to Australia.
Google, Microsoft and Apple head the list.
Woolworths and Aldi are to my mind surprise omissions, especially since despite Woolworths receiving stacks of negative media publicity it remains Australia's leading supermarket by market share.
Australia Post comes in at number 10, again perhaps surprising although it and subsidiaries such as StarTrack have a growing role in deliveries of online-ordered packages, albeit not without competition from Toll, FedEx and UPS plus a number of others.
Visa comes in as number 10.
The Federal Government is absent which seems odd although perhaps it is not considered a 'brand' as such. I do not know the methodology of this survey.
I must be misunderstanding the question as those 3 would influence very little in my life.
