Would be nice to get a response from the VFF rep on this as it is very short 'advance' warning and not being based on distance makes it even more ridiculous.
I guess you are asking to hear something along the lines of "... blah, blah,... we strive to provide the best experience to our customers..., blah, blah, ..., we have one of the best partnership arrangement on this side of the galaxy,..., blah, blah, ..., our customers expect us to respond to market changes to provide an award-wining balance of, ... blah, blah, ..., in line with current trends in the airline industry, ..., blah, blah, .... based on feedback from our customers, ...., blah, blah..., we have one of the best frequent flyer programs in Australia, ... blah, blah, ...."
I doubt you will ever get any official response with any meat more than this. Just saying.