After the last fruitless effort of trying to buy a seat on Jetstars last sale, I thought I would put together the fantastic media reporting of Jetstar's IT capabilities.
12 April 2004 - Jetstar: e-Marketing or non-Marketing?
27 July 2006 - Jetstar website down due to demand for discount tickets
8 February 2007 - Jetstar booking deal 'melts down' website
10 July 2007 - Jetstar website dives on discount offer
21 November 2007 - 5c fare offer swamps Jetstar
Add this to their "Exclusive 3 hour email sale" Where you get the email in the last hour, and have absolutely no chance of even getting to the site.
(I’m sure there are many more from 2004-2006 but have replaced on the net)
Which raises the question. If Jetstar have had problems with their booking engine from day 1 with sale fares, why won’t they fix it?
They seem to love media reports their sites cannot handle surging traffic.
I'm no marketing guru, but personally, media reports saying they sold out of the tickets in 5 minutes has a better ring to it, rather than 'Melts down' 'Dives' 'Crashes'.
Rob
12 April 2004 - Jetstar: e-Marketing or non-Marketing?
27 July 2006 - Jetstar website down due to demand for discount tickets
8 February 2007 - Jetstar booking deal 'melts down' website
10 July 2007 - Jetstar website dives on discount offer
21 November 2007 - 5c fare offer swamps Jetstar
Add this to their "Exclusive 3 hour email sale" Where you get the email in the last hour, and have absolutely no chance of even getting to the site.
(I’m sure there are many more from 2004-2006 but have replaced on the net)
Which raises the question. If Jetstar have had problems with their booking engine from day 1 with sale fares, why won’t they fix it?
They seem to love media reports their sites cannot handle surging traffic.
I'm no marketing guru, but personally, media reports saying they sold out of the tickets in 5 minutes has a better ring to it, rather than 'Melts down' 'Dives' 'Crashes'.
Rob