I've given up on Jetstar sales

[robertz]

After the last fruitless effort of trying to buy a seat on Jetstars last sale, I thought I would put together the fantastic media reporting of Jetstar's IT capabilities.

12 April 2004 - Jetstar: e-Marketing or non-Marketing?

27 July 2006 - Jetstar website down due to demand for discount tickets

8 February 2007 - Jetstar booking deal 'melts down' website
10 July 2007 - Jetstar website dives on discount offer

21 November 2007 - 5c fare offer swamps Jetstar

Add this to their "Exclusive 3 hour email sale" Where you get the email in the last hour, and have absolutely no chance of even getting to the site.

(I’m sure there are many more from 2004-2006 but have replaced on the net)

Which raises the question. If Jetstar have had problems with their booking engine from day 1 with sale fares, why won’t they fix it?

They seem to love media reports their sites cannot handle surging traffic.

I'm no marketing guru, but personally, media reports saying they sold out of the tickets in 5 minutes has a better ring to it, rather than 'Melts down' 'Dives' 'Crashes'.

Rob

 

[Platy]

They must be going for the crazy sale factor psychology - the more people cram the doors, the better the deal, even if only a few folk grab the garments...after all, if the gear was very accessible it would lose its cache value!

Also along the lines of you have to suffer to prove it's a great deal, to be that cheap there must be at least some little thing wrong with it...

Nah, probably just more bad management from the Irish dwarf and the Deathstar folk

 

[alien]

Would it be something the ACCC needs to review???

Then again there are alot of other factors that can have an impact on getting onto their site such as the person own computer or internet connection..........

I guess it would be no different to the other airlines with their sales.

I'm with you though and have given up on sales via airline websites.

 

[oz_mark]

Jetstar seems to have a particular problem at sales times, that they have not been willing to address.

 

[Mwenenzi]

....not been willing to address.

It if was fixed they would sell more lower cost tickets, which is the opposite of what they want to do.

 

[oz_mark]

It if was fixed they would sell more lower cost tickets, which is the opposite of what they want to do.

Not really, if they say they have x thousand for sale, then that is what is available. I would think they would still sell the same number, and not aggravate everyone. But who knows, maybe part of their marketing plan is to be in the new for the meltdowns.

 

[robertz]

LOL... Another fantastic Jetstar IT experience.

Bought ticket Saturday 5th Jan for flight on Friday 11th.

No confirmation email. No Itinerary... Nothing. Lucky I printed out the PNR.

Today Which is Saturday 12th, I finally get the email itinerary through ... 1 day after I actually flew...

Confused....

Rob