InterContinental Hotel Group pulls out of Velocity

Discussion in 'Virgin Australia Velocity' started by jazzamcc, Aug 2, 2006.

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  1. jazzamcc

    jazzamcc Junior Member

    Jun 22, 2006
    36
    0
    Sydney
    Found this on velocity's website. didn't last long!! Wonder what hotel group they can get to join. Accor perhaps??? Every hotel group seems to reward QF Frequent flyers.

    InterContinental Hotel Group Partner Promotion Ends 31 August 2006

    Velocity's partner promotion with the InterContinental Hotel Group is coming to an end.
    All points earned during this promotion (1 April to 31 August 2006) will be credited to your Velocity account by the end of September 2006. To make sure you don't miss out on earning points, and to minimise delays, make sure your Velocity membership number has been given to the Hotel you are staying with.
    Stays at InterContinental Hotel Group Hotels after 31 August 2006 will not earn points, but watch this space as we will be announcing great new promotions in the future.
    If you have any questions, feel free to call our Membership Contact Centre.
     

  2. aus_flyer

    aus_flyer Established Member

    Feb 15, 2005
    1,361
    25
    Brisbane
    Not really a surprise. I wonder how long until Emirates pulls the plug.
     
  3. JohnK

    JohnK Veteran Member

    Mar 22, 2005
    40,883
    8,933
    BNE, SYD and CNX
    Didn't last long at all. Does this leave them with any hotel group?

    Is this also indicative of the issues associated with trying to establish a new frequent flyer program and competing against QF's FFP?
     
  4. Damien

    Damien Member

    Aug 29, 2005
    300
    2
    BNE
    That relationship finished very quickly.

    It would be difficult to compete against QFF when providing similar benefits. They need to provide something new and exciting that QFF don't currently offer. I would suggest forgetting hotels and focusing on something like entertainment - free movie tickets, music, etc.

    As far as actually earning points, maybe if/when Sir RB regains control, he can reward anyone who spends their hard-earned dollars anywhere within the Virgin empire.
     
  5. Yada Yada

    Yada Yada Established Member

    Dec 6, 2004
    1,872
    7
    1F
    From my point of view, this is not such a big deal. Almost all of my travel is for business, and I always choose a hotel based on location, facilities, tariff, etc. If my stay earns some FF points then it's a bonus but it has no bearing on whether I stay there or not. I suspect that only hard-core FF point collectors select a hotel based on earning FF points.

    I like the idea of other benefits such as tickets to shows or sporting events. When Qantas made soccer tickets available earlier this year I took them and really enjoyed it.
     
  6. BobD

    BobD Newbie

    May 4, 2006
    5
    0
    Do please expand - am interested to hear why its not a surprise!!? And why would Emirates want to pull the plug? Who knows the reasons why the relationship ended - maybe Velocity decided they wouldn't be treated the same as other IHG rewards partners?

    There's more to this than meets the eye methinks.... and if another hotel group is launched by Velocity soon, it might just prove a point.
     
  7. oz_mark

    oz_mark Enthusiast

    Jun 30, 2002
    17,529
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    Melbourne
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    There does appear to be more to this that meets the eye. It seemed to have gone from earn velocity points anywhere in the world, to earn velocity points at our Australian properties, to it was only a promotional offer.
     
  8. jakeseven7

    jakeseven7 Active Member

    Sep 9, 2005
    589
    27
    #8 jakeseven7, Aug 7, 2006
    Last edited: Aug 7, 2006
    I read that the Intercon group signed up on the back of DJ was going to try and attract more business flyers that would therfore flow through to them and it appears this has not happened...?
     
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