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Fairly basic stuff that is applicable to any merchant you're complaining to.
Yes, but airlines tend to put up fairly imprenetrable walls to customers with a real grievance. Such as the 'web site complaint form' (with no guarantee of any response); "customer service" call centres (either staffed by 'experts' in mollifying the customer without any connection to addressing the root cause (if any) of the complaint, or people with no authority to do anything but log a call). etc
They get such a huge volume of complaints, with a goodly % presumably in the 'trivial' range that you can see why they try to weed out as much as the trivial stuff by these walls. But it makes it doubly frustrating when you believe you have a genuine grievance and/or take the position if management isn't made aware of a 'bad service thing', then they can't do anything about it.
I took the latter view in a baggage saga last year - there were snafus upon snafus. I contacted Qantas locally (took a bit of doing) and asked for an appointment to see the State Manager (not one of the 'major' states
) to discuss. In the end, we had a coffee, I showed him my log of stuff-ups & issues (from international departure point to local airport) and we ended up discussing a lot of QF things from a WP point of view. If he didn't appreciate the discussion, he was gracious enough to not show it.
He took away my list, got answers from relevant baggage managers and we had another coffee a month or so later and he went through it. It found a couple of gaps in QF's lost baggage chain of communication when the bags need to be on-forwarded from arrival point in Australia.
I didn't ask for any compo, and he didn't offer, but he said he learnt quite a bit (as did I) and I believe were both the better informed for the experience.
My suggestion: If you really want some attention to the issue, make a friendly approach to senior people locally and go through it personally in a constructive manner. Seniority will depend on local volume I guess. If they are worth their salt, they'll be grateful for it.