Hotels fight back.New OTA-GHX

[drron]

A new on line booking agency for hotels is to go live March 15.No fee to hotels,$US2.99 for customer.Will it work?
Global Hotel Exchange | Worldwide marketing at no cost.

Certainly should be attractive to the hoteliers and some big names have signed up-

Start-up free hotel content distributor Global Hotel Exchange is expecting to open customer bookings on March 15 after signing up some of the world’s most prestigious hotels.

Among the hotels that have added their inventory to the system prior to launch are The Waldorf Astoria, Trump International in Miami, and Gstaad Palace in Switzerland.

GHX estimates in total it has between 8,000 and 10,000 properties signed up including 1,000 by the California Lodging Industry Association and Independent Lodging Industry Association.

The concept is the brainchild of Magnuson Hotels founder Thomas Magnuson who told Travolution in November that GHX will exploit structural change in the hotel room distribution model.

But will we be impressed.Also if the chains sign up does it mean elite bennies and points?if so may be tempting.