Gen Y doesn't care about Qantas

[JohnK]

Does Gen-Y care about anything other than head to toe tattoos?

 

[dc88]

I'm Gen Y, do too much flying and I love the red roo... the only problem I have with QF is that they don't do youth fares.
I think SAS have a great system with U/26 fares that are cheap and last second.

 

[harvyk]

Does Gen-Y care about anything other than head to toe tattoos?

Where do you get that idea? I can count on one hand the number of friends with tattoo's full stop, and I know no one personally who has head to toe tattoos... Speaking as a Gen Y.

 

[Hvr]

I'm Gen Y, do too much flying and I love the red roo... the only problem I have with QF is that they don't do youth fares.
I think SAS have a great system with U/26 fares that are cheap and last second.

Why should they do youth fares for U26s?

I think it is just a part of the entitlement mentality that permeates society now.

 

[AVC]

How can you "used to be Gen-Y"? Either you are or you not, unless you've found a way to move the date of your birth.

Maybe they own a Delorean!

 

[Mal]

Of course Gen-Y don't care about QF.

For the majority of younger ones, all they (generally) care about is getting from A-B cheaply, and loyalty means little. Garuda, Jetstar, Scoot, Tiger, Air Asia et.al perfectly fit into this requirement.

For the older ones, they may have developed loyalty, but again their preferences depend on many factors.

I certainly didn't really like QF in my late teens / early twenties.

It really is a stupid, stupid article.

 

[ozmille]

When you fly Emirates you know what to expect and you know that they will bendover backwards to assist.

No first hand experience but colleagues were very dissapointed by the difference in J offering on EK.

We are a couple of Gen Y and both happy WP's

 

[JohnK]

Where do you get that idea? I can count on one hand the number of friends with tattoo's full stop, and I know no one personally who has head to toe tattoos... Speaking as a Gen Y.

Perhaps not in Canberra. It is the trend everywhere else.

I saw the weirdest one yesterday. Thigh high boots but one boot lower than the other to show off the hideous tattoo on her thigh. I can't wait to see these people later on in life.

 

[Jamesl]

No first hand experience but colleagues were very dissapointed by the difference in J offering on EK.

We are a couple of Gen Y and both happy WP's

Purely an example, one that was off the cuff, there are probably better ones out there... Moving on

 

[mannej]

Purely an example, one that was off the cuff, there are probably better ones out there... Moving on

As I said - 2 examples which are both factually incorrect.

 

[samh004]

Its also a bit racist. its as lazy as saying that all aussies are surf bums who watch neighbours and home and away.

You mean to tell me they’re not?

but thanks for pointing out I’m Gen Y, never even thought about it as it’s not important.

Does Gen-Y care about anything other than head to toe tattoos?

I’m not into tattoo’s.

I saw the weirdest one yesterday. Thigh high boots but one boot lower than the other to show off the hideous tattoo on her thigh. I can't wait to see these people later on in life.

Are you sure you’re not thinking of Gen Z

 

[seanpodge]

Young people these days! They all need a haircut and some national service!

Now that that's out of the way, as someone who may well be pigeon-holed into Gen Y (whatever people born in 1982 are), I can say that I haven't flown Qantas for 15 years, but it has little to do with raging hormones or saving money for tattoos and somewhat more to do with the fact that Qantas doesn't tend to go where I want to for a decent price. Being from Melbourne doesn't help much here either. More recently, the anti worker actions of their current management have effectively turned my rejection of Qantas from passive to active.

It might also be important to note that younger people in Australia tend to be more ethnically diverse than older people. Therefore, I would say that they are likely to be more open to foreigners in general and this may be reflected in their less "patriotic" views on Qantas.* Also, to borrow my personal example, there is less ability for QF to develop a personal following with smaller domestic flights since none of my relatives live in Australia (except for one cousin who moved recently to Sydney). Holidays in our family were about saving up to go back to Ireland and since we had never built up any relationship with Qantas domestically, they largely became just another (usually more expensive and/or less impressive vs SQ) airline when picking who to go with internationally.

* Well, as patriotic as one can be to a large private corporation.

 

[rechoboam]

Where do you start with this kind of article.

The survey was designed for political purposes. It was only published because it got the outcome the designers wanted. Maybe they have run the survey one or fifty times with the opposite outcome and chosen not to publish.

No statistical information or analysis is available. The question in any case only asks whether this private company should survive based on its performance which isn't really translatable to detailed questions of subsidizing by the government.

 

[trippin_the_rift]

As a Gen-Y who is CEO of a company that makes money from Gen-Y, I can tell you that these new kids on the block only care about a brand if the brand cares about them.

QF doesn't show love to the younger gens (note: marketing/discounts is not love), and while this is not a problem now - it will be in 10 years it will be once the baby boomers start dying out and QF starts to lose it's core target market. Gen-Y have essentially slipped through the cracks on being brainwashed in the same fashion past gens have been through TV, radio, newspaper, magazines etc... Not being relevant to Gen-Y is a very costly mistake, especially as they grow older, inherit parents $ and make their own way in life. If they don't like you now - your brand is in for another 40+ years of pain through from them.

To be fair, I think QF is only one company on a long list that Gen-Y's don't care for.

 

[Timba-Jet]

Why should they do youth fares for U26s?

I think it is just a part of the entitlement mentality that permeates society now.

From the airlines perspective. It may be a way to exposé their product and service early on, do when these youngins age a bit and accumulate wealth they may consider the airline.

 

[rtyuiop]

Speaking as one of those older Gen Y folks (depending on who you talk to, I could be X also!) - QF have nobody to blame but themselves if this is the case... The two major Qantas ad campaigns I recall are kids on rocks singing when I was a kid/teenager (yeah, those were *clearly* aimed at the young folk), and some random blithering about 'allegiance to our marsupial emblem'... Sure, that'll do it.

It's probably worth pointing out that in general terms it's probably fair to say the younger crowd are more likely to lean to the left politicially, and therefore would be more likely to find QF's recent industrial relations tactics abhorrent... It did play a (small) factor in me switching to VA (not that I think the engineers' and TWU tactics are any better!), speaking personally.

Cheers,

Danny

 

[Daggs01]

As a Gen Y born in 87 and a WP. I dont see QF as relevant to me. Their planes are old. Their crew are old (mostly) and their product is just rubbish.

My flights are all on company $ and I can choose VA, QF or even JQ.

I choose VA as their product is modern and caters to what I see an airline should be in 2012, and not as it was in 1992.

Sent from my GT-I9300T using AustFreqFly

 

[burrco]

Any chance of building the news.com "paywall" higher?

 

[Fruitcake]

QF is incredibly important to me - even though I choose to fly VA most of the time. Just as VA should be incredibly important to QF people: look at VH-EBO and VH-EBP (the seven abreast, tight pitch domestic A330 business class). That's where QF was going. How many transcontinental 747 flights and double transcon SC offers were being made prior to VA's "game change?"

If QF were to disappear, as a VA frequent flyer I certainly wouldn't be cheering - the domestic flying experience for everyone would suffer - initially from overcrowding and then in the longer run due to deterioration in service standards that arise from a monopoly.

 

[harvyk]

Any chance of building the news.com "paywall" higher?

Good point - So news limited is using articles like this to convince me to pay for their news service huh? Well they have another think coming if they think I'll part with my hard earned to read cough like this.