Freddie Awards 2009

Discussion in 'Travel News' started by crazydave98, Apr 28, 2009.

  1. crazydave98

    crazydave98 Active Member

    Oct 25, 2005
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    For those of you who voted in the Freddie awards for loyalty programs you might be interested in the results.
    Welcome to the 21st Annual Freddie Awards!

    The Velocity team is pretty happy as you can imagine. QFF is probably not ;)

    We have got a full analysis of the Freddie voting (number of voters for each program, scores of each program for each category). If there is any interest I will see if we are allowed to release it publicly.

    I can already hear the howls from QFF WPs etc. that Velocity is mickey mouse and the results must be rigged. We're the first to admit that we are not (yet) set up to cater well for global travellers, but we're happy that our existing membership base seems to think Velocity is worth voting for.

    cheers

    CrazyDave98
     
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  2. straitman

    Moderator

    Apr 27, 2003
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    Congratulations CrazyDave98. :D :cool:

    Any one who has really looked at the Freddie awards probably would not say they are rigged but they are easily biased and that the voting questions are not as appropriate as they could be. I'm sure you are aware that through FT it is possible to attend the awards and I think that would actually be fun at some time or other.
     
  3. Mal

    Mal Enthusiast

    Dec 25, 2004
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    Yeah, congrats once again. (And you actually had a Virgin (Australia) group staffer there this year to accept the trolley load of gongs!).

    I was going to post about the Freddies last night, but just didn't get around to it.

    I'd certainly be interested in seeing the results if they're allowed to be released.
     
  4. ANstar

    ANstar Active Member

    Sep 22, 2006
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    Congrats! I must confess to having voted for Velocity :) I love the program and the fact it is always changing and offers some great specials from time to time.
     
  5. futaris

    futaris Established Member

    Jul 21, 2006
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    http://www.flyertalk.com/forum/communitybuzz/930974-official-freddie-awards-2009-invite-6.html#post11653342

    Results are here:
    https://www.insideflyer.com/articles/article.php?key=5407

    crazydave98, I don't remember the "Virgin Blue Velocity Fly for only 100 points" offer in April 2008. Was this only for select members?
     
  6. Bundy Bear

    Bundy Bear Established Member

    Jul 17, 2004
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    And to think we had Freddie Jr in the country for a few months. :p

    Congrats to Virgin Blue.
     
  7. anat0l

    anat0l Enthusiast

    Dec 30, 2006
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    Congrats to Velocity. I'm a QF WP, but such is how the cookie crumbles.

    QF didn't exactly have the greatest PR year, but of course that is no excuse at all.
     
  8. crazydave98

    crazydave98 Active Member

    Oct 25, 2005
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    Sydney
    futaris it was targeted at members based on where they lived and travel patterns (i.e. whether they had previously/recently flown the routes). It was an experiment that was very successful in that we were effectively able to "sell" select seats very cost effectively via "direct mail" rather than doing "above the line" advertising, and of course the benefit was directed at Velociy members rather than the general public. The other general benefit from such an activity is that it is difficult for competitors to monitor and respond to. For many direct marketing companies and older loyalty programs this sort of thing is old hat, but Velocity is still young and learning (and adapting) quickly.

    Thanks for posting the link to the results.

    cheers

    CrazyDave98
     
  9. oz_mark

    oz_mark Enthusiast

    Jun 30, 2002
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    Indeed. So much for some peoples assertitions that in this internet day and age everyman and his dog finds out about targetted promotions :)
     

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