You can't rely on customers to tell you what they want
Personally I'm a fan of something like this for long haul / a380/747 flights:
- Ditch all economy seats
- Take a standard premium economy seat and make it the new economy, remove 1 inch of leg room and add a tilt function to the seat.
- Increase prices by 50% to compensate and give it a new name that isn't linked to 'Economy'. Kind of like BA using 'world traveller' which disguises it as coach.
- A380 could do 2-2-2 config with the middle 2 seats being fully flat biz seats which become the new premium economy. Flat bed, economy service in the Y cabin.
- Ditch biz class entirely.
- Make first class OTT (etihad style) and make it a private jet type experience.
- Do a deal with Bose to install noise cancellation technology directly into the aircraft in first class so the cabin is naturally quieter
- Do a deal with xx_xx_x to fix the big problem of xx_xx_xx_x (xx_x because its such an awesome idea)
I'll run the calcs but off the top of my head this would reduce dead weight of extra seats, less pax, less fuel, less staff, less sales required, less product, less cleaning, slightly less stress on the airframe so the cost base is already down.
Charging a premium to make up for lost ground in $ per seat brings any 'lost' revenue back up.
Anyone who buys purely on price (which ironically is only a small%) can continue flying another airline who is happy to make next to nix on them.
**** me I'm in the wrong industry. I should work for an airline.