Feels Like Home - Series 2

[Red Roo]

Today we’ve unveiled the second phase of our "Feels like Home" brand campaign.

In this next series of films we follow the journey of the Shelper family as they travel home to be reunited for a family gathering.

Once again, the characters are real people in a real moment. They are not actors.

Welcome Home | Qantas

Would love to hear your feedback.

 

[smit0847]

would love to hear your feedback.

THERE IS SOME DUST IN MY EYE.



Seriously.

 

[marki]

Thanks for that got email today. Will wait to see it on the big TV screen for full effect.

 

[Brettmcg]

Such a shame that Neil Lawrence, the brains behind the creative, won't be around to see it through to the end.

 

[RooFlyer]

Much, much better than the first edition.

 

[boomy]

The add is ok, similar to the previous one.
Compared to the "I still call Australia home" campaign which was absolutely brilliant, the current one feels a bit sterile to me.

 

[JessicaTam]

THERE IS SOME DUST IN MY EYE.



Seriously.

We must have the same weather at the moment.

 

[MEL_Traveller]

Today we’ve unveiled the second phase of our "Feels like Home" brand campaign.

In this next series of films we follow the journey of the Shelper family as they travel home to be reunited for a family gathering.

Once again, the characters are real people in a real moment. They are not actors.

Welcome Home | Qantas

Would love to hear your feedback.

Obviously QF has had these focus group tested, and positive results from that.

However for me, the advertisement doesn't do anything. It only shows the product QF has on offer for a fleeting second, and doesn't show me cabin innovation, service, space, comfort. All the things I want to know when choosing an airline. ANY airline can bring me home, and this is a great ad for aviation world-wide. But it doesn't make me choose QF.

 

[RooFlyer]

Obviously QF has had these focus group tested, and positive results from that.

However for me, the advertisement doesn't do anything. It only shows the product QF has on offer for a fleeting second, and doesn't show me cabin innovation, service, space, comfort. All the things I want to know when choosing an airline. ANY airline can bring me home, and this is a great ad aviation world-wide. But it doesn't make me choose QF.

Yes, but at least this ad has some people in it who appear to be over 40. Makes me feel as though I am part of their target market again, unlike the first ad. The pony-tailed marketing gurus must have discovered that the wrinklies have a few discretionary bucks to spend on travel.

 

[Timtammi]

The cynic in me says it's corny, but my heart loves it.. Heart wins.. Love It..

 

[kermatu]

My take - if you fly or know Qantas, you'll love it. If not, then I agree with MEL Traveller it doesn't do anything to say QF is better than others.

Was good to read the back stories on the website. Otherwise it does feel staged.

Good to see some different demographics in the ad.

I too loved the 'Still call Australia home" ads - got me every time (targeted at Aussies obviously, as is this ad). And I thought of the song/ad every time I got on a plane bound for Oz (whether QF or not).

No doubt that song and campaign will re-emerge in years to come. That will be a winner.

 

[tomlee1986]

I must say this series is more inter connected and linked than the first 1 and I like this series more , but overall, I agree that I still call Australia home is a better representation of Qantas and what it stands for.. therefore I do hope this song can be used as well during major events like Olympics and so on for those campaigns, as well as Feels like home song for general ad campaigns..

 

[maia200]

Me too. I love and it remains with me whenever I think of Qantas......I still call Australia home. Every international trip.....That was the best advert ever for Qantas.

 

[Pablo]

I love it. Reminds me of the time back in 2001 when I was living in London, I used points to fly home to surprise my whole family. That awesome feeling when you get on the Red Roo - feels like home to me!!

 

[Melburnian1]

I thought the first ad was better than this one because of the more interesting landscapes (and countries featured.)

I love farmers and rural residents but it is not typical for most of us to live inland - about 80 to 85 per cent of us live on the coast, and mostly in cities of above a million people, with the conurbations of Sydney and Melbourne unusual worldwide in how they together have about four in every 10 of our country's residents.

The ad won't do anything to change my preferences in which airline I use. However presumably the research tells airlines that they have to continue to buttress an emotional attachment to their company that is felt by a percentage of the population.

While domestically QF is the market leader in terms of passenger numbers, on a combined basis about two in every three international passengers do not fly QF, JQ or partner EK. Excluding EK, the QF group's international market share is under 30 per cent, although it may be higher in terms of Australian citizens - there is no publicly available research on the latter.

Many of us have a perception that on price or quality and occasionally both, a number of international airlines beat QF hands down. Asian airlines not run by QF can be a standout with respect to quality and often competitive on price, plus they win hands down on flight frequencies. Consider the SQ versus QF frequencies between MEL or SYD and SIN, our most popular non-Tasman international routes. SQ wins hands down and having travelled recently on Scoot, it was ahead of JQ.

While it remains a huge investment in routes to make and could not happen overnight due to QF not having the aircraft (or staff), the company continues (in terms of QF metal) to treat MEL as grossly inferior to SYD in terms of international routes, yet Melbourne is growing faster than SYD and only 500,000 people smaller, plus Melbourne now attracts hordes of international students and a growing number of business and leisure visitors.

 

[flying_double]

It won't impact on which airline I fly, but it did encourage me to purchase the song from the iTunes store for $2.19, so at the very least it's generated some extra revenue for the artist and her record label :mrgreen:

 

[emeline]

It won't impact on which airline I fly, but it did encourage me to purchase the song from the iTunes store for $2.19, so at the very least it's generated some extra revenue for the artist and her record label :mrgreen:

The Martha Marlow version? Or the Chantal Kreviazuk version? I'd been hoping to buy the Qantas/Martha Marlow one but heard it wasn't for sale

 

[flying_double]

The Martha Marlow version? Or the Chantal Kreviazuk version? I'd been hoping to buy the Qantas/Martha Marlow one but heard it wasn't for sale

Hi emeline, I bought the Chantal Kreviazuk version. It's a pretty good rendition, I like her vocals and the piano (I think the Qantas version uses a guitar).

 

[PLANT]

The ad seemed longer than a flight to Europe..... But that was the idea right country to city via Qantas

 

[Deleted member]

Obviously QF has had these focus group tested, and positive results from that.

However for me, the advertisement doesn't do anything. It only shows the product QF has on offer for a fleeting second, and doesn't show me cabin innovation, service, space, comfort. All the things I want to know when choosing an airline. ANY airline can bring me home, and this is a great ad for aviation world-wide. But it doesn't make me choose QF.

But that's the point. It's less about planes and more about who you trust, hence the strong family reunion at an important time and subtly who you trust to deliver them all safely.