anat0l
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Fares to nosedive as Qantas gambles on higher capacity
Why when I read this do I think of the Black Knight sketch from Monty Python, where in this case the Black Knight is Qantas? "'Tis but a scratch!" "A scratch?!! Look, your bleedin' arm's cut off!"
Plus, the article of course is probably gambling on Jetstar doing most of the 11%, if we actually see 11% "growth".
I realistically don't see how much Qantas can afford to cut its prices at its current state without prostituting itself on the cheap.
And feeling for shareholders? Nah.........
Airlines and their shareholders may be facing renewed uncertainty but travellers are set to reap even lower fares as Qantas and Virgin Australia slug it out in the domestic market.
The chief executive of Qantas, Alan Joyce, upped the ante - and the stakes - this week when he announced that the Flying Kangaroo and its budget offshoot, Jetstar, will boost capacity on domestic routes by as much as 11 per cent within the next four months.
Qantas and Jetstar have decided to take what they hope will be short-term pain to fend off Virgin's advances and, to a lesser extent, a revived Tiger Airways.
Apart from travellers, the indirect beneficiaries of cheaper fares are the country's airports, which stand to gain from more passengers passing through their terminals.
But pity the holders of airline stocks. The deluge of extra seats on routes across the country will force down fares, crimping earnings for Qantas and Virgin in a market from which they make the bulk of their money. The increases will be most pronounced on the main routes on which Qantas and Virgin compete.
Why when I read this do I think of the Black Knight sketch from Monty Python, where in this case the Black Knight is Qantas? "'Tis but a scratch!" "A scratch?!! Look, your bleedin' arm's cut off!"
Plus, the article of course is probably gambling on Jetstar doing most of the 11%, if we actually see 11% "growth".
I realistically don't see how much Qantas can afford to cut its prices at its current state without prostituting itself on the cheap.
And feeling for shareholders? Nah.........