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You had to do these online quizzes/games on the AA website, which were all about AA, where they fly, their partner airlines etc. and you got points for doing each activity.
My posts posted too, although I have no idea what I'm going to do with them. I'm flying AA next year but will credit those points to QFF, so I now just have 800 or so AA points on their lonesome, and probably won't be adding to that any time soon.