EDR Targeted Bonus Point Promotions

[coriander]

...... reminded me I had forgotten some cleaning products.

Funny, same thing happens to me - I can't believe the number of times I must forget to buy things that are not on the shopping list !

 

[blackcat20]

Spend $75 for 500 points. Meh.

Just got this offer. In the middle of earning a Coles voucher so not very enticing.

 

[Bindibuys]

me $160 = 750
hubby $120 = 500

Can do both offers tomorrow night, between mine & work purchases.

 

[Ozgirl]

My partner (our acts are linked) gets nothing!

I actually grabbed his card and started scanning his for any under $30 spends.

My mum also gets no offers. My dad gets some...

Its all very strange.

I am hoping my partner gets the 5000pts for first time spend on online!

 

[moa999]

$120/500 here and a special on a juice

 

[jlien]

I have the spend $30 for 3 weeks, get $5 off each shop.

Does anyone know if this needs to be in successive order? or can i miss a week and carry on with the discount on weeks 2 and 3?

 

[Major]

$160 for 750 points. I don't think so

 

[prozac]

...
I actually grabbed his card and started scanning his for any under $30 spends.
...

I never scan if under $30 or even slightly over. That just lets them know you are a loyal shopper. Better to let them think I have have gone over to Coles or Aldi.

 

[Ozgirl]

I never scan if under $30 or even slightly over. That just lets them know you are still loyal. Better to let them think I have have gone over to Coles or Aldi.

Hmm good point... although haven't scanned my card for a few weeks now - and i only got the bloody juice offer!

Maybe i will stop scanning both (although need to top up opal and got a double points offer.... i usually put $80 on that)

 

[snabbu]

Account 1 $120/500
Account 2 $160/750
Account 3 $275/1000

Will evaluate the spend at the store this weekend and use whichever offer is most applicable.

 

[rainbowgirl]

I have the spend $30 for 3 weeks, get $5 off each shop.

Does anyone know if this needs to be in successive order? or can i miss a week and carry on with the discount on weeks 2 and 3?

You don't have to take it up each week. You can pick and choose which week to use it. The discount comes off the shop straight away.

 

[chelzmalee]

I never scan if under $30 or even slightly over. That just lets them know you are a loyal shopper. Better to let them think I have have gone over to Coles or Aldi.

Plus they gain valuable marketing insight. I never scan mine under $30.

 

[RAM]

I never scan if under $30 or even slightly over. That just lets them know you are a loyal shopper. Better to let them think I have have gone over to Coles or Aldi.

And so do a number of people - that is why WoW introduced the EDR card holders only savings to try and force people to scan even though you get no points below $30.

I also point out to the poor checkout operators that it just slows down the transaction for me and the rest of the queue AND makes money for WoW at the expense of our time (explaining in a courteous way).

I realise it is obvious (always is especially if pointed out) BUT the spend $X0 and get $10 off deal was sent two weeks in advance.

Makes you wonder what proportion of people went out (or will go out) this week and spend that amount expecting to get the $10 off?

Devious FMCG marketers strike again!

 

[RAM]

Did you see this SMH article? Obviously did not survey AFFers though!

Apparently an Aldi opening "within one kilometre" will reduce the prices at Coles by 5 per cent, and ours will be not 100 metres away.
If we do shop there, where everything is a home or private label brand, it'll be a whopping 23 per cent to 27 per cent cheaper than Woolies' or Coles' equivalents, Choice's secret shoppers found.
And that's only cheap versus cheap. Compared with the big brand names bought at Coles or Woolies, Aldi's offerings would almost halve your grocery bill.

Even without an Aldi in sight, Choice's undercover shoppers saved 35 per cent by switching to the Coles and Woolies (Select/Macro) brands.
Move to Canberra and a typical supermarket shop of "28 leading brand products and three fresh food items" would cost $163.60 compared with Melbourne's $166.96 or Sydney's $167.40. But even I say that's getting desperate.
But is Coles or Woolies cheaper?

At Coles, prices are "down down" and at Woolies' "cheap cheap", perhaps in deference to Tony Abbott who also likes to repeat himself. More recently the "cheap cheap" have been joined by red spot specials at Woolies.
If you ignore specials and buy name brands only, Choice says the difference is just $1.80 on a $175 basket of goods, in Coles' favour. Buy home brands only – which would limit your shopping somewhat – and it was $5.16, again in Coles' favour.
But who'd ignore specials, anyway?

These change every Wednesday, so UBS has been canny enough to lean on the Australian Food & Grocery Council to ask supermarket suppliers which one they think is cheapest. They should know since they watch the shelf prices of competitors all the time.
As it turns out, they back Choice's secret shoppers: Coles has a slight edge. It seems Woolworths has more of them, but Coles has bigger discounts.
Woolies has about one-fifth of its products on special, with what Macquarie Research analysts Bryan Raymond and Elijah Mayr call an "average depth of promotion" of 30 per cent.
At Coles, about 15 per cent of stock is on special but discounted by a heftier 40 per cent on average.
The competition

IGA, never the cheapest in surveys, is taking a different tack. Its "price match" strategy is to take "hundreds" of the lowest Coles or Woolies "everyday" – but not "special" – prices each week and match them.
That way, it claims "you'll never pay more at your local IGA". Guess you won't pay less, either. Although Aldi, no surprise, beats them all, the suppliers think it's more like 15 to 20 per cent cheaper. Most of them also expect, or maybe hope, Aldi compatriot and look-alike Lidl​ will open in Australia. Lidl has reportedly been in talks with the Victorian state government in advance of setting up shop over here.

That'd be a dream come true for shoppers and the worst nightmare for Wesfarmers and Woolworths shareholders.
"Aldi would likely respond by dropping prices to drive price perceptions in the lead up to a Lidl entry. All retailers would lose out of this," UBS warns.
A price war in Britain between Aldi and Lidl bought the supermarket behemoths Tesco and Sainsbury's to their knees.
In any case, UBS tips that the chains will move to fewer but deeper discounts.

Meanwhile Woolies and Coles are pushing their own brands to the hilt, at the expense of what little is left of manufacturing. They're a win-win for the stores because they're cheaper – impresses shoppers – yet more profitable because of the higher margin – good for the share price.
But how can home brands be cheaper yet more profitable?

UBS can explain with this example: Say the brand name is $10 on the shelf and the home brand $7.50. The cost of promotion is a lot for the supplier but negligible for the supermarket, since you're already shopping there and all it needs to do is pick an eye-level shelf and stick a price tag on it. Also, through their sheer market power and promise of mass sales, the supermarkets can drive down the manufacturer's profit margin. So the $10 brand has a gross margin of 28 per cent but for the supermarket brand it's 39 per cent.

No wonder 82 per cent of the biggest suppliers in the UBS/Grocery Council survey said they were "losing range to private label" products. Their own brands are being elbowed out. Shoppers are complaining too. Familiar brands are suddenly disappearing from the shelves. In Choice's words "copycat packaging" is squeezing shelf space and is "aisle-way robbery" though you'd have to hand it to IGA that there's no mistaking its no-frills Black & Gold brand. "We understand both retailers have plans to reduce range, with Coles being the most aggressive with plans to cut some categories by 30 per cent over three years," says the UBS report.

There's not much reward for loyalty at Woolies or Coles either.

Spending $100 a week on groceries will take Fly Buys members 100 weeks to earn $50, or 109 weeks with Woolworths Everyday Rewards, according to finder.com.au.
Spend $250 a week and it's the other way around, but you'll still have a big wait.

It'll take 35 weeks shopping at Woolies and 40 weeks at Coles for a $50 voucher.

 

[rainbowgirl]

I hate it when news articles only take base points into consideration when figuring out how good a loyalty program is. I get over $10 per week each from flybuys and everyday rewards in either points or instant discounts.

 

[andye]

Interesting article.some thoughts

The 1% coles margin over woolies evaporates when you use a discounted Wish card.

This thread is all about getting more than 1 point per dollar spent at Woolies. Few of us would accumulate points so ponderously

The value of a QF point when converted (in bulk) beats Flybuys anyday

Aldi undoubtedly cheaper (certainly cheaper enough to offset any loyalty scheme) and some of their products (cereals, block cheese, mayo) are the preferred option in our house. However constricted range requires at least a topup shop elsewhere and I dont find the fruit&veg stands up to Colesworth (let alone Harris Farm or specislty greengrocers)

 

[MEL_Traveller]

Interesting article - where we live in Melbourne we have a Coles, Woollies and Aldi all within 20 metres of each other. Our Coles is more expensive than Woollies on just about every product... around 5c-10c.

In terms of benefits from EDR - the only thing it does is keep my QF account alive. I rarely scan my card (don't make the minimum spend), but I got the 5000 point home delivery offer.

 

[ellen10]

Well of course no decent offers for weeks, did a large shop this afternoon and get home to an email offering 500 points for a $120 spend, starting tomorrow, agh!

 

[JohnK]

Me - Spend $30/week for 3 weeks and get $5 off instantly each week

Starts next week.

 

[QF WP]

Mrs QF WP got an offer today: 500 points for $250 spend. Whilst I wouldn't ordinarily register for an offer this bad, we were doing a shop today with delivery tomorrow, so we should score.