Cathay is mainly marketing to HK. Promotions in HK are "different" to the rest of the world! I discovered this when I moved there and found out that the voucher I had for a free xx_ required me to travel to a backwater of Kowloon and stand in a queue to get handed my thing. i can't recall what it was (another voucher I think - totally unnecessary to get physically) but after that i realised HK promotions are not worth fighting over!
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