I have recently traveled with Air Asia on an international flight from Melbourne to KL & return and really by the time I added the costs for baggage, food, drinks, seat choice etc I raise the question where was my cheap flight cost? As well as the lower standards of traveling, whereby the lack of customer services, plus the need to carry cash on board for drinks and snacks, which ended up being expensive and over priced, because due to security now you cannot take your own on board, so the airline seems to feel it can enjoy the freedom to over charge because you have no choice. Generally I appreciate the concept but the concept is a myth and a marketing idea really I feel, quite simply consumers are being brain washed into thinking their getting a cheaper flight, but if something goes wrong, your slightly over on your luggage, or late at the airport, or you even miss your flight, then WOW cash time the budget airline hits you big time. Not that they value your business and then book you onto the next flight free of charge, or appreciate some give and take or that your the customer and without us they do not have a business. Plus also consider if your a few kilos over, or sorry we run out of drinks, or do not have enough food on board, even though we want to charge you for it at overly price amounts. Sorry but common sense is needed here, consumers need to weigh up carefully all the costs associated with flying not just the ticket, plus the balance of good quality customer service or not prior to deciding which airline to fly with. Choose carefully and add up all the expected costs, plus incidentals and such possible costs that could be unexpected, then see whether or not your getting a better deal flying with a so called budget carrier, or one who just pretends to be, and has you tied up in all sorts of small print of conditions that are manipulated to take away any sort of fairness or common sense, just to make more profits for the airline.