Just thought I'd provide an update on this. I emailed my issue through the QFF website and also PM'ed Red Roo as they suggested in the post above, and after not hearing back from them I sent a couple of follow-up messages, but still heard nothing. So as my flight was today I had no choice but to call Aer Lingus to add extra baggage (this couldn't be done online as their website wouldn't recognise a booking made via QFF - which also meant I couldn't see any of what I was entitled to on my ticket).
So in short after purchasing a fare with points, that QF have sold to me as business class, I ended up with no lounge access, no seat selection (we were originally placed in row 25 when checking in), no complimentary food on board, and needing to phone Aer Lingus to pay have an additional bag added over our 1 x 20kg allowance.
What's worse is it turns out this is exactly the same as you would receive if you redeem points for economy seats (if they had availability, they didn't when we needed to fly). I still don't understand why QF can sell the exact same product on another airline over two class categories. That I had to pay cash to top up my points to the amount required for business class is the icing on the cake.
I will be seeking advice over this, at the very least it appears that selling both economy and business class but receiving the same product is misleading.
