For as long as I can remember I have always wanted to visit a World Expo. In my mind it was a wonderful opportunity for the nations of the world to come together, showcase their culture and showcase how they contribute to the theme of the Expo. This year it was 'Designing Future Society for our lives'.
Expo 2025 is being held on a manmade island in Osaka Bay and in its first contrast with the theme, the location will be apparently be transformed into a casino after the expo finishes later this year. This is going to be one big casino because the island is huge. The expo itself is built around the grand ring which towers above the countries exhibiting below. To complete the walk is approximately 2km and the diameter within is 615 metres which makes it well over three and half MCG's by length and over four MCG's by width.


Arriving in the sweltering heat, we're shocked by the sheer volume of people - tens of thousands are here and it makes getting into stands a difficult exercise. However we give it a good crack and manage to visit one big stand (Spain), a few small stands (Bangladesh, Latvia/Lithuania, Algeria) and almost all of the small stands in common areas (many African, Asian and European countries).

The sheer size and scale of the event means that it's geared to multiday attendees and the local Japanese market. Whilst I saw more western tourists than I have elsewhere, it was probably only 1 in every 500 guests.
Despite merely scratching the surface we got a good feel for the event and I learned some things along the way. I was particularly impressed by Bangladesh which melded key statistics with stories of its history and how that informs its approach to its future opportunities.
Latvia/Lithuania seemed to nail the brief best to me with 300 native plants displayed before highlighting how these are being used to shape medicines of the future.
Pakistan was interesting with a focus on pink salt and it's importance in Pakistan's history. It didn't really fit the brief, but it taught me something new.
The real highlights were the stands staffed by locals. The Montenegrin stand treated us like VIPs and invited us to Expo 2027 in Serbia. The Gabonese were great fun, encouraging me to try a raffia headdress (it didn't take much encouraging). Whilst the women running San Marino's stand were all too happy to have a chat, one of whom had even lived in Melbourne.
Many stands were visually beautiful from the outside, but the substance inside was lacking, suggesting it was either a missed brief, or the focus had been put into the wrong elements of the stand.

I'm glad we spent the day here, and I will remember two major things. Firstly, the queues (Saudi Arabia's was at least a two hour wait for entry, Italy wound up being four and a half hours, Kazakhstan which I really had hoped to see was 80 minutes). I hope the theme can be put to good use in improving the experience for 2027. I'd also love them to explore different pass types, such as a Disney fast pass style, or an international tourists pass that guarantees slots on some of the more popular pavilions.
Secondly, a comment my friend made summed up the experience and perhaps the world at large when he said to me 'that there are some incredible ideas in the world, it's just that the execution of them can really miss the mark'.