That is not fair. My boycott of Jetstar is based on principle. I am not against all LCC's and if you read my post it did mention I will be flying A3 (ATH-SKG return) and make a light hearted joke of how their flights are constantly delayed and/or cancelled. I was also going to have a side trip to Cairo SKG-ATH-CAI (4 flights) if I could find availability for the advertised airfare of €82 each way during the time I will be in Greece.
I didn't imply (or hope I didn't

) that you were against all LCCs, but your comment w.r.t. easyJet and Ryanair, certainly is motivated mostly on principle and not by the balance of probabilities, i.e. I'm assuming that you haven't flown either carrier once.
If a full service carrier operates a specific route and the airfare does not vary much from a LCC then why would anyone fly a LCC? Convenience? I don't think so....
Some do. Just because its cheaper? How much cheaper that is tolerable depends on person to person.
As
Mal said, some LCCs fly you out to some of the more esoteric airports, which can be unusually advantageous.
For the novice flier, some people don't know better; for those that fly on a budget all the time, some may not realise that BA may have a competitive fare because they automatically assume that BA is a "premium" carrier and hence assume that their fares are always more expensive than the LCCs.
Then there are some that are against flying BA in principle as much as some of us would never fly some other airlines based on the same logical (illogical?) reasoning. For example, I'm guessing that there are quite a few people who fly with checked baggage that may not dare go near BA due to their very poor record on losing an embarrassing amount of luggage every year.
There are also some I believe who loathe LHR with a passion; since there are still quite a few intra-Europe flights on BA that leave from LHR, that really only leaves the LCCs that usually leave from other LON airports.
fortymilliondaggers said:
Some of the sentiments on this thread (and this board) are amusing. You fly British Airways because you get lounge access and 'status' benefits, and you get those things because you choose to fly British Airways frequently.
Air travel is not the government owned and subsidised gravy train that it used to be, and airlines including British Airways are going to have to adapt. This is a very encouraging move by BA, but if it's about cutting costs or being more competitive, a great worry i think is their ongoing pension liabilities which I think might make it hard for them to be competitive on price with more recent 'upstarts'.
There are other ways that BA could save money. Cutting unprofitable routes, withdrawing aircraft and cancelling capital orders are other ways that could be achieved. Cutting staff - although one of the most bitter options - will be necessary as well (that, or getting them to work for free more, or getting WW to donate money back into BA's coffers).
But eventually things will have to change, as you said. After all, QF's inflight service on domestic has declined in years gone by, although for someone like me that has only flown QF a lot more again in the last 3 years, I haven't noticed much. There are plenty of people around who have flown the red roo for decades and now have sworn off ever flying them again - to the point of branding them 'evil' and 'short changers' - because of the rolling trend of cut backs and "enhancements".
Who thinks that one day all carriers will operate with an LCC model? Seems like in an age where everyone is vying to be more frugal and the lines between the full and low cost carriers are being constantly blurred, that is the only way to go.....