- Dec 6, 2004
Full story here.theaustralian.news.com.au said:Virgin Blue looks for new codeshare partner
Steve Creedy February 06, 2006
VIRGIN Blue is working towards a deal that would see it add another codeshare and Velocity frequent flyer partner by the end of March, with others likely to follow later in the year.
The move, designed to further offset the advantage that Qantas enjoys through its international network and membership of the Oneworld Alliance, is part of Virgin's plan to reinvent itself as a "new world carrier" and attract more business travellers.
It is understood the airline is in talks with at least three airlines from the massive Star Alliance, whose members include Singapore Airlines and Air New Zealand, as well as three independent carriers.
The airline launched its Velocity frequent flyer program in November with Dubai-based Emirates and Virgin Atlantic as partners.
Virgin Blue chief executive Brett Godfrey confirmed on Friday that the airline was in talks with several airlines, including Star carriers.