Article: The “Lounge Within a Lounge” Concept

[AFF Editor]

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https://www.australianfrequentflyer.com.au/lounge-within-a-lounge/

The “Lounge Within a Lounge” Concept: Good Marketing? is an article written by the AFF editorial team:

The "Lounge Within a Lounge" Concept: Good Marketing?

The concept of a lounge within another airport lounge has become more popular, as airlines seek to create a more premium experience for their most valuable customers.

www.australianfrequentflyer.com.au

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[Flashback]

Hype.

LH has the same at LHR T2. Food and drink is exactly the same.
SK has the same at OSL. Food and drink is ........... exactly the same. Actually there are maybe 1 or 2 extra dishes.

 

[ThePointyEnd]

Apart from the AC Polaris lounges my only experience of the 'lounge within a lounge' is the SG private room within its First lounge in Singapore. Not much difference in food and drink apart from a bit better champagne, but where it really scores is in the peace and quiet. To me that is well worth it.