Allegiant Airlines - the smartest airline in the world?

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smit0847

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I saw a list of average aircraft ages and noted that Allegiant Air has the oldest average fleet age in the US, if not the world (well over 20 years). I also know they are the most profitable airline in the US, making almost a BILLION dollars in profit last year, with a profit margin of around 20%, compared to an average airlines profit margin of 1%.

Wondering whether these two unique feats were linked, I read their wikipedia page Allegiant Air - Wikipedia, the free encyclopedia and SO much of what they do makes complete business sense. They don't try and be the best of anything, they simply do what is the most profitable. They seem to focus more on what other airlines aren't doing what would make money, rather than trying to copy them on things other airlines are making money on.

They purchase very old planes because, while they are not as efficient as new planes, they are a fraction of the cost of a new plane (I'm talking <10%) meaning that even though their fuel and maintenance costs will be higher, they are still wayyyy ahead on profit because they paid hardly anything for the plane in the first place.

The only operate leisure routes so don't have any of the costs of FF programs, lounges, frequency requirements, overnighting crews etc.

They operate mostly out of secondary airports (much lower fees), and have no hubs meaning all their flights are direct and they only have competition on 5 of their 136 routes. This makes it more attractive than having to connect through a legacy carrier hub.

They have no call centre and no availability for travel agents meaning their website handles 100% of bookings. They offer everything from car hire to hotel nights at the destinations when booking raking in massive ancillary amounts as people book their entire holiday through the one website.

They think about where people might like to go for a holiday but don't have the opportunity to. For example, they offer direct flights from cold northern cities to warm, southern ones that no-ones else offers to encourage people to holiday there.

Like JQ they set low base fare prices and then charge for every single other thing but there seems to be more transparency and acceptance of this vs say, the Ryanair model of the passenger being the enemy.

Most of us on AFF will never fly this airline but I found their wikipedia page to be a very interesting read about how an airline actually can make money (and a lot of it), even though they may not be the most popular kid on the playground. I guess they're similar to Ryanair in that everyone complains about their policies and philosophy yet millions of people continue to fly with them and they are very profitable companies.
 
Some element of truth to those observations - when you consider all the capital and or leasing costs tied up with the cost of new aircraft - in Australia you are essentially flying the wings off new aircraft for very little return, I suspect that leasing aircraft is more profitable than flying them with passengers.

There are some similarities to Alliance whom own an older fleet that does not move unless its making money (i.e. in this case usually charters), having the aircraft on the ground and already past the big depreciation phase and only accumulating modest flying hours seems to beat flogging brand new expensive/high lease cost assets for very thin to non-existant profit margins.

Alleigant have learnt this - it seems that QF VA TT and JQ are yet to learn the lesson......

Fuel costs and labour costs come into it as well of course. ;)
 
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Well, QF had something in common with them not too long ago with their ageing 767 and 747 fleet. Perhaps The A380's and A330's taking over explains the drop in profits much better ;) and they're getting rid of the 734's and replacing with 738's so we should turn that around too... although QFLink is getting some B717's so at least they have the right idea!
 
Southwest Airlines had a second quarter profit of US$224 million on revenue of just under $5 billion, a much better return than QF or VA can manage. Southwest's average aircraft age is 11.7 years, older than QF and a fair bit older than VA.

Perhaps there is something in your hypothesis.
 
Allegiant's aircraft utilisation is much, much lower than the industry average. I thought initially this would be a poor business move but on more consideration, they only fly where they are sure they will make money (i.e. they have basically no flights mid-week). Airlines with new planes have to utilise the aircraft as much as possible because they paid so much for it, but Allegiant paid so little for their aircraft that it can sit idle for days on end and still make money.

Their CEO is quoted as saying 'the best way to make money is not to compete with anyone'.

Makes sense!
 
I think it was Valujet in the US which had the same business plan. Good book, Flying Safe Flying Blind opens with the chapter on old aircraft use at Valuejet.

But they they killed a plane load of people in Florida with a nearly 30yo aircraft, while the accident was not directly related to the plane it started an investigation into the airline and old planes and bogus parts. It came out they used old aircraft and the cheapest parts they could get which weren't original manufacturers but bogus and not overhauled as they should by thrid party suppliers. There is still someone from a parts supplier on the run from US authorities re Valujet.

Valujet had money in the bank, they were smart and saved, over their 3 year operation they simply did as little as possible and ran on the risidual maintenance of the previous owners of the aircraft.

Anyone who thinks old aircraft is a good commercial long term business plan is kidding themselves.

Matt
 
Interesting that they grounded 32 of their aircraft due to faulty emergency slides yesterday... Maybe not so smart after all!
 
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