There is some discussion here about infringements and what one can or cannot do with Qantas branding so I thought I would throw in my $0.02.
Trade mark infringement is something quite specific - usually, not only must there be the use of a registered trade mark but it must relate to the specific goods and services for which the trade mark is registered: Trade Marks Act 1995 (Cth), s 120(1). In the case of Qantas, however, the fact that the trade mark in question is so well known that it would be taken to indicate a connection between unrelated goods or services with the registered owner of the trade mark, adversely affecting the registered owner - s 120(3).
The other elements of the branding, such as background colour, "look and feel", etc. do not usually form part of a trade mark and so it cannot really be an "infringement". However, making something look remarkably similar so as to mislead or deceive, if done "in trade or commerce", would infringe s 18 of the Australian Consumer Law. However, a political activity in campaigning and soliciting votes would not be considered to be "in trade or commerce", but they have their own prohibition for that: Commonwealth Electoral Act 1918 (Cth), s 329. I think there may be a good argument that, despite the use of "ABOUT" instead of "FROM", it is reasonably misleading to a voter that the letter was from Qantas.
Sadly, the maximum fine under s 329 is $5,000.00 - which is certainly not a deterrent to Palmer.
I would like to see Qantas take it up, sure, but I would also like to see the AEC do something about it. However, with the constant attacks by Palmer on the AEC, it may look like payback if the AEC did take it up.
It goes without saying that the above is general comment only and is not intended to be and should not be taken as legal advice.
Trade mark infringement is something quite specific - usually, not only must there be the use of a registered trade mark but it must relate to the specific goods and services for which the trade mark is registered: Trade Marks Act 1995 (Cth), s 120(1). In the case of Qantas, however, the fact that the trade mark in question is so well known that it would be taken to indicate a connection between unrelated goods or services with the registered owner of the trade mark, adversely affecting the registered owner - s 120(3).
The other elements of the branding, such as background colour, "look and feel", etc. do not usually form part of a trade mark and so it cannot really be an "infringement". However, making something look remarkably similar so as to mislead or deceive, if done "in trade or commerce", would infringe s 18 of the Australian Consumer Law. However, a political activity in campaigning and soliciting votes would not be considered to be "in trade or commerce", but they have their own prohibition for that: Commonwealth Electoral Act 1918 (Cth), s 329. I think there may be a good argument that, despite the use of "ABOUT" instead of "FROM", it is reasonably misleading to a voter that the letter was from Qantas.
Sadly, the maximum fine under s 329 is $5,000.00 - which is certainly not a deterrent to Palmer.
I would like to see Qantas take it up, sure, but I would also like to see the AEC do something about it. However, with the constant attacks by Palmer on the AEC, it may look like payback if the AEC did take it up.
It goes without saying that the above is general comment only and is not intended to be and should not be taken as legal advice.