welt, welcome to AFF and congratulations to your friend - 1M points can go a long way....
Okay, she not a member of any FF program. so she hasn't done any/much travel before or doesn't believe that with the little travel she did, these programs were worth joining (I think she might change her mind now). Sounds like she should have more than 1M points in her Amex Rewards program if she's been a member for some time and hasn't been transferring them anywhere.
So with no status anywhere, she'll be an entry-level FF. She'll be at the bottom of the rung to be able to access FF award seats, she'll have to think of booking any award travel a fair way in advance to be able to obtain the seats.
Presumably she lives in Australia, but a lot depends on whether she is single, married or married with children. This will dictate the burn rate (type and number of awards she obtains with the points).
Where does she want to travel??
Is she going to use the points to upgrade from Economy to Business (having bought the Economy ticket); or simply purchase the award seats (whether in Economy, Business or First). Upgrading points are often better deals (because of the cost of Business Class tickets), therefore her points will last longer.
Does she want to blow them all at once on a holiday of a lifetime??
Hastening slowly would be my first point. There is no need to transfer the points out of the Amex Rewards program until she absolutely needs to use them. Deciding on which "partner" FF program to use may also be determined by where she wants to fly.
She has some unique decisions to be made - oh, to be in her position... 8)