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I recently made a booking at The Trafalgar and received the following email from them today:
"We are delighted that you will be staying with us and I personally want to ensure all arrangements are in place for you, prior to your arrival.
The Trafalgar Hotel is a unique property in the Hilton portfolio and the only unbranded Hilton in the world, therefore, instead of looking for the usual Hilton logo, the blue “H”, please look out for the Union Jack flags on the south side of Trafalgar Square for identification of our location.
As a valued HHonors member, we are committed to delivering the highest quality of service to you and to provide you with a most unique and unforgettable experience in our Hotel. Therefore, we will be grateful should you wish to let us know of any special requirement you may have, so that we may deliver it according to your full enjoyment.
As to provide you with a flawless experience, we would appreciate if you could kindly inform us on some important aspects of your journey:
ü Your arrival time and if assistance with transportation is required;
ü Any specific dietary requirements;
ü Are you celebrating a special occasion;
ü Bed type preference
We look very much forward to welcoming you to the Trafalgar Hotel and please do not hesitate to contact me or any of my Guest Service team
Best Regards"
(I have edited out some personal details and contact numbers etc but it is from the Head Concierge)
I'm easily won over but I have to say I was impressed
This is the first time I have ever received an email like this from any Hilton property.
This will be my 4th visit to The Trafalgar and hopefully it will be a pleasant stay.
I wonder if anyone else has had similar welcome emails from individual Hilton Properties? I think it is a great idea (provided of course that the hotel actually delivers on benefits).
"We are delighted that you will be staying with us and I personally want to ensure all arrangements are in place for you, prior to your arrival.
The Trafalgar Hotel is a unique property in the Hilton portfolio and the only unbranded Hilton in the world, therefore, instead of looking for the usual Hilton logo, the blue “H”, please look out for the Union Jack flags on the south side of Trafalgar Square for identification of our location.
As a valued HHonors member, we are committed to delivering the highest quality of service to you and to provide you with a most unique and unforgettable experience in our Hotel. Therefore, we will be grateful should you wish to let us know of any special requirement you may have, so that we may deliver it according to your full enjoyment.
As to provide you with a flawless experience, we would appreciate if you could kindly inform us on some important aspects of your journey:
ü Your arrival time and if assistance with transportation is required;
ü Any specific dietary requirements;
ü Are you celebrating a special occasion;
ü Bed type preference
We look very much forward to welcoming you to the Trafalgar Hotel and please do not hesitate to contact me or any of my Guest Service team
Best Regards"
(I have edited out some personal details and contact numbers etc but it is from the Head Concierge)
I'm easily won over but I have to say I was impressed

This is the first time I have ever received an email like this from any Hilton property.
This will be my 4th visit to The Trafalgar and hopefully it will be a pleasant stay.
I wonder if anyone else has had similar welcome emails from individual Hilton Properties? I think it is a great idea (provided of course that the hotel actually delivers on benefits).