Careful serfty , you may be branded a blind and brainwashed Qantas apologist.
I think Qantas did this trial pretty blind and without enough due consideration. Did anyone even consider a domestic service? DJ is about to launch one; surely they are not building their own infrastructure, they have to be going to some provider. I'd think that the trans-continental would be a great market for this service, not to mention that a lot of the revenue will be courtesy of expense accounts.
For the trial, the price should have been much lower, or bandwidths increased. (Just put a huge notice saying that this is only a trial.) This really lets people actually try the service. If they get spooked from the price hurdle, then they won't try the product at all. At least after they try it, you could survey them to test whether they would be prepared to pay more or not.
And I'd think that the OnAir spokesperson has rocks in their bl**dy head. They were obviously focussed on their own bottom line rather than trying to actually achieve an equitable rate of return for both themselves and their client(s).
I think on-board internet will be inevitable. People say that they can do without it.... well, I can do without IFE / in-flight TV, but if I'm sure that if my suggestion were instituted across all carriers, I'll be 6 x 6 feet under the ground before you finish reading this post.
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