I emailed Emirates speculatively to ask if they would match my Platinum membership. Got a reply back today saying they would give me gold status once I have booked and completed a Business class trip with them. My normal route is LHR - SYD (which they know as I sent them an activity statement with the request) a business class return fare with Emirates according their website pretty much gives me the miles I need for Gold membership anyway - doesnt seem much incentive for me to use them.