Thanks for your take on this.
I did talk to QF Rez last night but they said I really needed to discuss with the QFF program people ~ of course they are now closed until Monday, after the promo ends. The 'consensus' of opinion among the rez agents last night was that 'book' probably meant 'book and ticket', as they felt the QFF folks didn't really understand how airlines do things...
I might try talking to the Premium desk today.
Any further opinions on the meaning of 'book' in this context?
Advertising wise, I think most ordinary people would take 'book' to also equal 'ticket' - because these days the two pretty much go hand-in-hand, you select flights then the next stage is to pay for those.
There are exceptions to this - the 'book now pay later' option, and those going through a travel agent where you can book and final payment may be required some time down the track.
'book' is not defined in the FF TandCs. So where else might you look? Well... the very nature of 'book now pay later' implies that you have made a 'booknig'. On the face of it, if QF uses the word 'book' anywhere else, it would be hard for them to argue that it also means ticket, as they offer this other alternative where you can indeed book but not ticket.
If the promo means 'book and ticket' then it could be sloppy wording that should be tightened. It could easily have said 'ticket and fly' during the promo period if that's what they really meant... rather than just relying on what the ordinary person might deem 'book' to mean (which as we started out with, generally means ticket since the two, in 99% of cases where people use a website, go hand-in-hand)
worth a fight? yup if they don't give it to you 9after you've double checked the wording of the offer
) Is QF likely to give it to you without a fight? I would say yes as they are generally pretty good when it comes to sorting these things out, and are 99.9% of the time very fair and reasonable.