And then they wonder why a lot of top end fliers decamp to Qantas.
Virgin are the
Junior player in the market here - as in all such realities in business, THEY must try harder, and offer BETTER benefits, to secure that juicy market, and clearly have failed miserably here.
From reports above it seems clear they cannot even code that alleged Top Elite status, to the bookings of
VERY few partner airlines systems. FAIL.
All Loyalty plans are ASPIRATIONAL. Dangle a juicy carrot to all to desire to hit and RETAIN top level. Do I go out of my way to stay Diamond Tier at Hilton - of course I do.
In my experience in Hiltons outside of the USA, they treat Diamonds like minor Royalty most times. At Virgin a 20c bottle of water is too much trouble for top Elites it seems. They could learn a lesson from Hilton.