BA launching LHR-MEL via KUL from January 2027 (BA33/BA34)

A couple of years ago BA was looking at LHR-DOH-MEL. It would have taken some time to plan the KUL route, so they obviously went cold on the DOH connection

I wondered if it was that the LHR-KUL route was marginal but with continuing on to MEL you'll be able to have enough pax to profitably sustain the route between the three markets it will be in.

A few cynics in FT are suggesting it might only last 12 months. But they probably and fully tuned into the volume of Australia/Asia traffic, nor the premiums commanded in PE for Australia-Europe traffic.
 
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