Happened to crossover to the dark side last week when cancelled SQ J LHR-SIN-M EL and flew EK F LHR-DXB-MEL and I must admit it was a pleasant surprise.
Lounge: First surprise though was no dedicated F lounge in LHR T3 but rather a mixed F and J Lounge - is this concept normal for EK? Food offerings in lounge were outstanding - we had a 20:40 dep LHR so we chose to eat in lounge rather than onboard.
Seat: Comfortable enough with reasonable adjustment. The fixed dinner table I find rather disappointing compared to SQs distance and level adjustment on 777
Food: Menu onboard is simply spectacular and with dine on demand it is akin to going to restaurant. On 004 we only tried cheeseboard only which ws fantastic - a big step up from SQ. On 2nd flt we both had the Wagyu Tenderloin which was superb - perfectly cooked - again rarely do you get that quality on SQ
Champs: Here is the downfall - Dom I just do not rate at all so this is a real let down
Red Wine: Wine offerings just so expansive and the reds on offer just slaughter SQ - and I mean totally slaughter
Service: EK service was excellent but it just lacks the polish, consistency and attentiveness of the SQ girls
Bed: With mattress topper bed quite comfortable - better than SQ on 777 but the bed on SQ380 would top EKs (See finally something on SQ380 which I like)
Overall it was a really good experience except for the later dep ex LHR - I love SQs midday or thereabouts deps ex EU and knocking over the longer leg first makes entire trip easier IMHO.
For those who have never or recently not seen EK onboard menu here is a
FLIPBOOK version for your perusal: