Just saw this, only for VPromo fares. I wish they would just slash their 2010 fares, but mabye next time

NEW ONE-WAY FARES BETWEEN AUSTRALIA AND LOS ANGELES FROM JUST $579* - COMING HOME IS OPTIONAL!
Monday 20 July 2009: V Australia continues to shake up the market with the introduction of super cheap one-way tickets between Australia and Los Angeles offering more flexibility for travellers, which are on sale from today Monday 20 July.
While one-way fares are not new to the arena, V Australia is the first airline to offer one-way fares across ALL of its fare brackets to the US, including its lowest lead-in fares, offering one-way International Economy tickets from just $579*, approximately 70% lower than the lowest one-way fare currently offered by competitor airlines^.
Virgin Blue Group Chief Executive, Brett Godfrey, said the initiative was another example of V Australia remaining open and adaptable to new ideas and championing change for consumers.
“Nine years ago when Virgin Blue entered the market we virtually invented the concept of affordable, unrestricted one-way domestic fares by removing the archaic ‘advanced purchase conditions’ and minimum stay requirements then associated with expensive one-way fares.
“The biggest joke in the industry was that for the cheapest and least-restrictive one-way fare, travellers had to purchase a return fare and throw away the return portion. This was obviously good for the airlines, but not so for travellers and Virgin Blue changed all that and now we’re doing the same for trans-Pacific travel on V Australia.”
Currently trans-Pacific one-way fares on other carriers are only available in the higher fare brackets.
Brett Godfrey continued, “Effectively travellers get stung twice for even considering a one-way fare which is usually exquisitely expensive coupled with extensive conditions.
“With V Australia’s new ‘freedom fare’ we’ve certainly made it easier and much more affordable for those who want flexibility for their return flight, or only need to travel in one direction.”
Availability of affordable one-way fares is great news for students, backpackers, expats and those on working holidays who may not necessarily have a firm return date.
If travellers are in doubt about their travel plans, buying a one-way fare will also negate any penalty fees that usually apply to the lower fare brackets if changes are made to a return flight after the booking is confirmed.
One-way fares from Australia to LAX are only available for purchase online at www.vaustralia.com.au and do not include through fares via Los Angeles to other US destinations as operated by V Australia’s code-share partners.
One-way fares from Los Angeles to Australia are only available for purchase online at www.vaustralia.com and travellers headed down-under are also able to purchase one-way ‘through fares’ from LA to Sydney or Brisbane and onwards throughout Australia on Virgin Blue’s extensive flight network.^ Fares sourced on 19 July 2009 from www.qantas.com.au and http://travel.united.com.For a one-way SYD-LA flight with Qantas for travel on 20 August 2009 the lowest one-way fare on sale was for $1928.For a one-way SYD-LA flight with United for travel on 20 August 2009 the lowest one-way fare on sale was for $1928.* There are no maximum or minimum stay requirements as part of the fare however length of stay in LA is subject to applicable visa requirements. DepartingSydney, Brisbane and Melbourne to Los Angeles. Connecting flight between Melbourne and Sydney for travel before 15 September 2009. All fares are subject to availability and may vary until ticketed, are for economy one way travel. Conditions and travel restrictions apply. For travel between 20 Jul 2009 – 30 Nov 2009. Seats are limited and may not be available on all flights or peak days. An additional charge of $15 AUD per Guest per booking is applicable to all fares paid by credit/debit card. Tickets purchased through the Guest Contact Centre cost $50 AUD more. Connecting flights between Australian domestic ports are operated by Virgin Blue Airlines. Non stop flights from Melbourne due to commence 15 September 2009 and are subject to regulatory approval. Fares are correct as at 17 Jul 2009 and are subject to change and are non refundable. On sale until 4 Aug 2009, or until sold out. For one-way fares ex-Australia log on to www.vaustralia.com.au and for one-way fares ex-America log onto www.vaustralia.com.