FT reports alive and well although ocassionally gets forgotten.
in my experience, service is generally from the front. Orders for the first/mail meal are taken according to FEBO with perhaps some variation for EXP members.Choice of meal is less important - I am more interested in the order of cabin service - am on a night flight I want to get the meal etc out of the way and get some sleep.
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If you want to get the meal over and done with early, and are travelling in F or J, then let the FA know as early as possible and they will generally do their best to accommodate.