maybe this is what Aussies are used to... but it doesn't have to be. One of the best omelettes I've ever had was in economy on CX on a flight between Hong Kong and Shanghai. Coupled with fresh fruit and a flakey croissant with butter and jam it was delicious! The Korean airlines serve a nice bibimbab - you get a bowl with a selection of cold ingredients and they give you a piping hot container of rice to go with it so you can mix your own meal. Couple that with a fresh salad and spicy Korean sauce. Also delicious. On short flights Swiss Air used to serve crusty baguettes with your choice of prosciutto or swiss cheese. Coupled with a drink from the bar or a cup of coffee and a Swiss chocolate and again a delicious snack. Compare that to an apple or packet of chips on a QF flight of the same length.
My food experiences aren’t going to be as extensive as yours; limited to Lufthansa, Korean, China Airlines, Emirates, Qantas, KLM, Cathay, Singapore & British Airways. F only on EY, J only on QF & KLM & CI, Y+ on BA & CX, Y on QF & the others.
All of it was something between bad & very average sub-J, and just average above.
The concept of the food excites me ... at first I was disappointed, now I just don’t expect much & am at best satisfied.
I agree with dajop that feeding us a piece of cough as a “full service airline” is probably more offensive than needing to pay on a cheapo airline. I used to enjoy my VA can of vodka+lemonade and a big bag of jubes on the arvo flight up to BNE while reading a magazine (fewer mid-arvo domestic Recliners 10yrs ago) much more than the same-price (despite “full service”) QF flight with the bag of stale crackers & rubbery cheddar cheese. If you’re going to present yourself as offering service at a certain level, offer the service at that level ... notsomuch just in terms of food, everything.
I do like the QF bag-drop machines, avoiding checkin queues, that have been popping-up in various foreign airports, I think that’s a service that has value!
