TBH my biggest gripe is that VA and QF appear to have reversed their customer service attitudes. VA used to be the flexible, customer-friendly "let's see what we can do" airline and QF the opposite. It was actually the repeated interactions with the QF Brick Wall that sent me to VA. But now I am finding the situation reversed, VA is now all about "computer says no", even as a VA WP, and I am finding that, even as a NB, QF appears to be doing everything they can to assist me when I need it.
All the soft drink and snacks in the world can't make up for a poor customer service culture if it's broken. And I can forgive VA a lot if underlying that is a commitment to being customer-focused. I sincerely hope VA return to their roots in this regard (TBF I did have a nice interaction with customer service for a VA problem today, but also TBH it was the first time in at least half a dozen times I've needed something).