I have to admit I'm just turning my attention to figuring out hotels this yr.....and probably next! Im a slow learner

i do very much like google maps. You get the location of hotels, you see how far it is from transport as the blue buses or train stations are obvious, then you can click on the hotels as they have their own icons and up comes prices, pictures and reviews
In large cities of course there are motels/hotels for Africa but you should settle on an area to stay. New city, always Google worst districts or unsafe parts although you're unlikely to find a Hilton in Compton.
Staying further out is probably cheaper but then may require a car rental which is expensive or if you have a car then staying central stinks as you get charged an arm and a leg for parking! I try to use public transport if central and look for hotel shuttles too and will only book the car for the days needed to avoid parking costs and it's cheaper than picking up from the airport although dropping off to airport is no extra AFAIK and saves you the fare back to the airport. If short trips I've found sometimes a taxi is cheaper than renting a car.
Anyway, after location sorted I'll try to stay with a hotel I have signed up with as you may as well collect points for future free or reduced nights. These hotels are recognisable on google maps anyway and I have the apps to log in and get an idea of the direct prices. I think the main chains eg Hilton, SPG, etc are ok so I'm not fussed about reviews. Accor I have to admit I've not been a fan of Mercure in NZ and Oz but had a good experience in Paris. Still liveable though. Remaining hotels seem ok though. I'm not loyal enough to go for major top status and I think the benefits aren't really worth it like they are with flying. So it's really the points arm of the loyalty programs that interests me most.
If I'm going away from hotel chains then I like hotels.com because I want to aim for free nights so I also look for price and order high to low then go down to my budget range. Hotels.com also provides maps for location. If it's work related I'm likely to book through hotels.com, if personal then I'll check the price directly with hotel as sometimes it's cheaper and I'll forego collecting nights with hotels.com.
After location and price I mostly go by the pics but if I'm going to an island or rural/remote/small town then I'll look at reviews.
Actually I tend to hunt or book the more expensive rooms on the trip (as my +1 would never splurge) and I leave the places I care less about eg "transit hotels = 1 night stays" to him but he has to run them past me first. That way he gets to look through reviews which I find time consuming and he doesn't get to balk at the other places I book but has to still go halves in paying for
What I need to refine is getting the best deal and looking into these BRG or learning to book Flexi and checking for deals that come up to swap to as there aren't always promos on when you do your initial search. I think this is where trivago and hotels combined etc come in. Looks like I should also be making enquiries with a travel agent if they have any cheaper deals. But this adds another layer of time consumed. But I will take significant savings over points any day.
I Think if I weren't considering hotel chains then hotels.com trivago would be front line websites and yes, require more review reading. Location, price, pics, extras eg parking, breakfast etc are still my priorities and in that order. I think my partner said sites like Agoda were better for Asia. I don't know which sites are better for which regions but.....there's only so many websites I can be bothered checking!! I think I would choose a few hotels then check the other sites for comparison pricing on those chosen hotels.
Maybe in a couple yrs time when I'm done with accommodation I can go onto car programs. Meantime I've signed up with them all
